Sales Manager II

Instamart; Chennai District; On-site; INR 450,000 - 650,000; Full time

Job summary

Swiggy is hiring a Sales Manager to drive acquisition and engagement of single-outlet restaurant partners in an assigned city. You will learn restaurant operations, conduct in-person visits, and build a partnership focused on growing orders and visibility.

Ideal candidates have 0-2 years in B2B or field sales, with a track record of hitting targets and strong Excel/analytics skills. The role emphasizes consultative selling and relationship management in a fast-paced environment.

Qualifications

• 0-2 years in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant business is a round-the-clock business; ownership of growth for the assigned portfolio
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards
• Post-graduated preferably in marketing or sales

Responsibilities

• Own a defined geographic territory: build strong relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, product demos, ROI analysis, and show mutual benefits
• Consultative selling: Diagnose restaurant needs and position Swiggy products as solutions
• Relationship management: Manage the full lifecycle monthly, including pitching, negotiating, activation, and ongoing support
• Data-driven problem solving: Track adoption metrics, identify growth gaps, and troubleshoot
• Revenue responsibility: Own targets within your territory and manage your pipeline
• Excel mastery: manage data on city/central trackers using Excel/Google Sheets
• Market research: stay updated on restaurant trends and local market dynamics
• 80-90 in-person meetings with restaurant partners per month

Skills

B2B sales

Field sales

Pipeline management

Excel dashboards

Negotiation

Education

Post-graduate in marketing or sales

Tools

Excel

Pivot tables

Job description

Ways of Working - Mandate 3 : Employees to be located in their place of posting / respective office base location.

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Overview

A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Key Responsibilities

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Googlesheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction
• 80 to 90 In-person meetings with restaurant partners a month

What We're Looking For

Experience & Background

• 0-2 years in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partner
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post - Graduated preferably in marketing or sales

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law