Sales Manager

Talentmate; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Talentmate in India is seeking a Senior Marketing Manager with strong government liaisoning and institutional sales to drive growth in furniture and interior fit-out projects. The role focuses on government and institutional clients, managing tenders and coordinating with NBCC, CPWD, and PWD.

You will lead a cross-functional team, identify tender opportunities on GeM and e-procurement portals, and build long-term relationships with officials and contractors while ensuring compliance and revenue

Qualifications

• 4–10 years in Marketing & Sales with 4–5 years in government projects.
• Strong experience with NBCC, CPWD, PWD or similar departments.
• Background in furniture, modular interiors, or turnkey projects.
• Proven track record of winning government tenders.
• Excellent networking, liaisoning, and leadership skills.
• Know-how of GeM portal and tendering processes.
• Good communication and negotiation skills.

Responsibilities

• Develop and execute government-focused marketing strategies.
• Lead liaison with NBCC, CPWD, PWD and other departments.
• Identify tender opportunities via GeM and e-procurement.
• Manage tendering process: documentation, pricing, submission, follow-ups.
• Build relationships with officials, consultants, architects, and contractors.
• Drive business development in furniture and interior fit-out projects.
• Coordinate with design, estimation, and execution teams.
• Ensure revenue targets are met and deals close on time.
• Monitor government market trends and competition.
• Ensure compliance with government norms and documentation.

Skills

Government liaison

GeM portal

Tendering

Negotiation

Networking

Education

Bachelors in Business

MBA in Marketing

Tools

BOQ preparation

Tendering systems

GeM portal

Job description

Job Description:

Job Title: Senior Marketing Manager

Role Overview

Looking for a highly experienced and well-connected Senior Marketing Manager with a strong background in government liaisoning and institutional sales, particularly with departments such as NBCC, CPWD, PWD, and other government bodies.

The ideal candidate should have hands-on experience in furniture, modular solutions, or interior contracting, with the ability to drive business growth through government projects and tenders.

Key Responsibilities

• Develop and execute marketing and sales strategies focused on government and institutional clients.
• Handle liaisoning with government departments such as NBCC, CPWD, PWD, etc.
• Identify and track tender opportunities through GeM and e-procurement portals.
• Manage the complete tendering process, including documentation, pricing, submission, and follow-ups.
• Build and maintain strong relationships with key officials, consultants, architects, and contractors.
• Drive business development for furniture, modular kitchens, wardrobes, and interior fit-out projects.
• Coordinate with internal teams, including design, estimation, and execution, for project alignment.
• Ensure timely closure of deals and achievement of revenue targets.
• Monitor competitor activity and market trends in the government sector.
• Ensure compliance with government norms, approvals, and documentation.

Qualifications / Requirements

• 4–10 years of experience in Marketing & Sales, with a minimum of 4–5 years in government projects.
• Strong experience in dealing with NBCC, CPWD, PWD, or similar departments.
• Background in furniture, modular interiors, or turnkey interior projects preferred.
• Proven track record of winning government tenders/projects.
• Excellent networking and liaisoning skills.
• Strong understanding of GeM portal, tendering systems, and BOQ preparation.
• Good communication, negotiation, and leadership skills.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Civil, or Interior-related fields.
• MBA in Marketing preferred but not mandatory.
• Existing network with government officials and project consultants.

Additional Value-Add Expectations

• Experience in high-value project closures in the ₹1 Cr–₹50 Cr range.
• Ability to build a government sales team.
• Strong knowledge of vendor registrations and empanelment processes.
• Knowledge of billing cycles, certifications, and government payment processes.
• Ability to handle multiple projects simultaneously.
• Strategic mindset for long-term government business expansion.

KPIs / Performance Metrics

• Number of tenders participated in and won.
• Total business generated from the government sector.
• Conversion ratio of leads to projects.
• Strength of government network and repeat business.
• Timely submission and compliance in tendering.