Sales Manager

21K School; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

21K School is seeking a Sales Manager - GCC based in Bangalore to lead and grow our GCC sales operations. The role focuses on driving enrollments, revenue growth, and high-impact sales strategies across UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.

Ideal candidates will have strong experience in B2C sales, international markets, and team leadership, with a proven track record in revenue growth and consultative selling.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• MBA or relevant sales/management qualification will be an added advantage.
• 4–7 years of experience in Sales, B2C Sales, Inside Sales, Admissions, or Business Development.
• Experience handling GCC / Middle East markets is highly preferred.
• Experience in EdTech, Education, SaaS, or other customer-centric industries is preferred.

Responsibilities

• Own sales and revenue targets for the GCC market.
• Develop and execute sales strategies to drive enrollments and revenue growth.
• Identify opportunities to expand 21K School's presence across GCC markets.
• Monitor market trends, customer behaviour, and competitive activity.
• Develop strategies aligned with GCC customer needs and buying behaviour.
• Lead, manage, and mentor the GCC sales/admissions team.
• Set individual and team sales targets and performance expectations.
• Conduct regular performance reviews and sales meetings.
• Coach team members on sales conversations, objection handling, and closing.
• Drive accountability and ensure consistent achievement of targets.
• Monitor the complete sales funnel from lead generation to enrollment.
• Track key metrics including lead response, qualification, counselling, follow-ups, and conversion.
• Identify bottlenecks and implement strategies to improve conversion rates.
• Ensure effective follow-up and lead nurturing across the sales cycle.
• Reduce lead leakage and improve overall sales productivity.
• Ensure the team follows a consultative and customer-centric sales approach.
• Understand the requirements of parents and students across GCC markets.
• Train and coach the team on identifying customer needs and recommending suitable programs.
• Handle high-value or complex parent conversations when required.
• Support the team in resolving objections related to pricing, curriculum, online learning, and competition.
• Develop market-specific sales strategies for UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
• Identify new customer segments and market opportunities within the GCC.
• Work with Marketing to improve lead quality and campaign effectiveness.
• Provide market insights and customer feedback to leadership.
• Support initiatives to strengthen brand awareness and enrollment growth in GCC markets.
• Track daily, weekly, and monthly sales performance against targets.
• Analyse sales metrics, conversion rates, revenue, and team productivity.
• Prepare regular sales reports and performance dashboards for leadership.
• Identify performance gaps and implement corrective action plans.
• Use data-driven insights to improve sales outcomes.
• Cross-Functional Collaboration
• Work with Marketing, Admissions, Academics, Operations, and Finance teams.
• Coordinate with Marketing to improve lead generation and lead quality.
• Collaborate with academic teams to ensure accurate communication of programs and offerings.
• Share customer and market insights with leadership and relevant teams.
• Support new program launches and GCC-focused campaigns.

Skills

B2C sales

Consultative selling

CRM systems

Sales reporting

Team leadership

Education

Bachelor's degree in Business/Marketing

MBA or relevant sales/management qualification

Tools

CRM software

Job description

Role: Sales Manager

Location: Bangalore, India (Work from Office)

Department: Sales & Admissions

Employment Type: Full-Time

Experience: 3+ Years

Shift Timing: 10 AM to 6 PM

About 21K School

21K School is Asia's leading online school, delivering world-class education to students across multiple geographies through a flexible and technology-driven learning model. Our mission is to make high-quality schooling accessible to learners regardless of location while ensuring academic excellence and meaningful parent engagement. As we continue to expand our international admissions and revenue operations, the GCC market presents a significant opportunity for growth. We are looking for strong sales leadership to build market presence, drive enrollments, and deliver consistent revenue growth across the region.

About The Role

We are looking for an experienced Sales Manager - GCC to lead and grow our sales operations focused on the Gulf Cooperation Council (GCC) markets including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. The role will be responsible for managing the sales team, driving revenue and enrollment targets, improving conversion performance, and developing effective sales strategies for the GCC market. The ideal candidate should have strong experience in B2C sales, international markets, team management, revenue growth, and consultative selling, with a strong understanding of customer behaviour and sales dynamics within the GCC region.

Key Responsibilities

GCC Sales & Revenue Management

• Own sales and revenue targets for the GCC market.
• Develop and execute sales strategies to drive enrollments and revenue growth.
• Identify opportunities to expand 21K School's presence across GCC markets.
• Monitor market trends, customer behaviour, and competitive activity.
• Develop strategies aligned with GCC customer needs and buying behaviour.

Sales Team Management

• Lead, manage, and mentor the GCC sales/admissions team.
• Set individual and team sales targets and performance expectations.
• Conduct regular performance reviews and sales meetings.
• Coach team members on sales conversations, objection handling, and closing.
• Drive accountability and ensure consistent achievement of targets.

Sales Funnel & Conversion Management

• Monitor the complete sales funnel from lead generation to enrollment.
• Track key metrics including lead response, qualification, counselling, follow-ups, and conversion.
• Identify bottlenecks and implement strategies to improve conversion rates.
• Ensure effective follow-up and lead nurturing across the sales cycle.
• Reduce lead leakage and improve overall sales productivity.

Customer & Consultative Selling

• Ensure the team follows a consultative and customer-centric sales approach.
• Understand the requirements of parents and students across GCC markets.
• Train and coach the team on identifying customer needs and recommending suitable programs.
• Handle high-value or complex parent conversations when required.
• Support the team in resolving objections related to pricing, curriculum, online learning, and competition.

Sales Strategy & Market Development

• Develop market-specific sales strategies for UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
• Identify new customer segments and market opportunities within the GCC.
• Work with Marketing to improve lead quality and campaign effectiveness.
• Provide market insights and customer feedback to leadership.
• Support initiatives to strengthen brand awareness and enrollment growth in GCC markets.

Performance Monitoring & Reporting

• Track daily, weekly, and monthly sales performance against targets.
• Analyse sales metrics, conversion rates, revenue, and team productivity.
• Prepare regular sales reports and performance dashboards for leadership.
• Identify performance gaps and implement corrective action plans.
• Use data-driven insights to improve sales outcomes.

Cross-Functional Collaboration

• Work closely with Marketing, Admissions, Academics, Operations, and Finance teams.
• Coordinate with Marketing to improve lead generation and lead quality.
• Collaborate with academic teams to ensure accurate communication of programs and offerings.
• Share customer and market insights with leadership and relevant teams.
• Support new program launches and GCC-focused campaigns.

Selection Criteria

Education

• Bachelor's degree in Business Administration, Management, Marketing, or a related field.
• MBA or relevant sales/management qualification will be an added advantage.

Experience

• 4-7 years of experience in Sales, B2C Sales, Inside Sales, Admissions, or Business Development.
• Prior experience managing and leading a sales team is mandatory.
• Experience handling GCC / Middle East markets is highly preferred.
• Experience in EdTech, Education, SaaS, or other customer-centric industries is preferred.
• Proven track record of achieving sales and revenue targets.
• Experience in managing high-volume sales funnels and conversion-driven teams.

Skills & Expertise

• Strong understanding of B2C sales and consultative selling.
• Strong knowledge of sales funnel and conversion management.
• Excellent team management, coaching, and leadership skills.
• Strong negotiation and objection-handling capabilities.
• Ability to analyse sales data and identify performance gaps.
• Strong understanding of CRM systems and sales reporting.
• Excellent communication and presentation skills.
• Strong knowledge of GCC customer behaviour and market dynamics.

Professional Attributes

• Strong ownership of revenue and business targets.
• Target-driven and highly performance-oriented.
• Strong leadership and people management skills.
• Excellent stakeholder management and communication skills.
• Data-driven and analytical approach to decision-making.
• Ability to work in a fast-paced and target-driven environment.
• Strong problem-solving and execution capabilities.
• Comfortable working from office and supporting international sales operations.