Sales Head

Goels Food World; Punjab; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Goels Food World in India is seeking a seasoned Sales Leader to own national sales strategy and drive revenue, volume, and market share across food categories.

You will lead Pan-India teams, expand distributor networks, and manage key accounts, while collaborating with marketing and product teams on launches and promotions. Willingness to travel across India is essential.

Qualifications

• 15-20 years of sales experience in food, poultry - frozen /Fresh meat/products, and ready-to-eat poultry products.
• 10-15 years in a senior sales leadership role handling multiple regions or Pan-India business.
• Proven experience in managing large sales teams, distribution networks, and high-volume sales targets.
• Demonstrated success in driving market expansion, channel development, revenue growth, and sales-team productivity.
• Strong commercial acumen, negotiation ability, analytical skills, and leadership capability.
• Willingness to travel extensively across India.

Responsibilities

• Develop and implement the national sales strategy to achieve revenue, volume, profitability, and market-share objectives.
• Lead Pan-India sales operations across general trade, modern trade, distributors, dealers, HoReCa, institutional sales, and key accounts.
• Build, manage, and motivate regional sales teams; set targets, monitor performance, and drive accountability.
• Expand distributor and channel-partner networks across existing and new markets.
• Drive sales growth for poultry categories (frozen/chilled, and ready-to-eat).
• Develop relationships with major retailers, supermarkets, QSRs, hotels, restaurants, caterers, and institutional buyers.
• Lead key-account negotiations, annual business plans, pricing discussions, promotions, and trade schemes.
• Review sales forecasts, inventory movement, product availability, and market demand with operations and supply-chain teams.
• Track market trends, consumer preferences, competitor activity, and pricing to identify growth opportunities.
• Collaborate with marketing and product teams on launches, branding initiatives, promotional campaigns, and new product development.
• Ensure effective sales reporting, target tracking, collections, and timely resolution of customer escalations.

Skills

Sales leadership

Pan-India distribution

Channel development

Strategic planning

Negotiation

Education

MBA/PGDM in Sales, Marketing, or Business Management

Job description

Key Responsibilities

• Develop and implement the national sales strategy to achieve revenue, volume, profitability, and market-share objectives.
• Lead Pan-India sales operations across general trade, modern trade, distributors, dealers, HoReCa, institutional sales, and key accounts.
• Build, manage, and motivate regional sales teams; set targets, monitor performance, and drive accountability.
• Expand distributor and channel-partner networks across existing and new markets.
• Drive sales growth for food, poultry- frozen/ chilled, and ready-to-eat Poultry product categories.
• Develop relationships with major retailers, supermarkets, QSRs, hotels, restaurants, caterers, and institutional buyers.
• Lead key-account negotiations, annual business plans, pricing discussions, promotions, and trade schemes.
• Review sales forecasts, inventory movement, product availability, and market demand in coordination with operations and supply-chain teams.
• Track market trends, consumer preferences, competitor activity, and pricing to identify growth opportunities.
• Collaborate with marketing and product teams on launches, branding initiatives, promotional campaigns, and new product development.
• Ensure effective sales reporting, target tracking, collections, and timely resolution of customer escalations.

Candidate Profile

• 15-20 years of sales experience, preferably in food, poultry - frozen /Fresh meat/products, and ready-to-eat poultry products.
• Minimum 10-15 years in a senior sales leadership role handling multiple regions or Pan-India business.
• Proven experience in managing large sales teams, distribution networks, and high-volume sales targets.
• Demonstrated success in driving market expansion, channel development, revenue growth, and sales-team productivity.
• Strong commercial acumen, negotiation ability, analytical skills, and leadership capability.
• Willingness to travel extensively across India.

Education

Graduate in any discipline. MBA/PGDM in Sales, Marketing, or Business Management will be preferred.