Sales Executive – Lighting

Sturlite India; Faridabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Sturlite India is seeking a Sales Executive for Lighting to drive growth in the General Trade channel across the assigned territory in Haryana/ Faridabad. You will build and service dealer and distributor networks, push primary and secondary sales, and ensure strong brand visibility.

The role reports to the Area Sales Manager and requires 3–5 years of field sales experience after graduation. Travel within the territory is expected.

Qualifications

• Graduate with 3–5 years of field sales experience in General Trade.
• Experience in lighting or electrical FMCG is a plus.
• Willingness to travel within the territory and work across towns.

Responsibilities

• Drive primary and secondary sales targets within the assigned territory on a monthly/quarterly basis.
• Build, expand, and service dealer and distributor network; onboard new channel partners.
• Conduct regular market coverage across assigned towns and ensure product availability and display.
• Execute trade schemes, promotions, and discount programs at the counter level.
• Track competitor activity and report insights to ASM.
• Manage collections and ensure adherence to credit norms with channel partners.
• Submit daily call and sales reports and market feedback.
• Maintain strong relationships with electricians, contractors, and key influencers to drive demand.
• Resolve dealer complaints, return/replacement requests, and service issues.

Skills

Channel Network Building

Dealer & Distribution Management

Secondary Sales Execution

Customer On-boarding

Competition Intelligence

Market Coverage & Beat Planning

Trade Scheme Execution

Education

Graduate (Any Discipline)

Job description

**Sales Executive – Lighting**

Field Sales | General Trade

• Function:** Sales – General Trade
• Division:** Lighting
• Experience:** 3–5 Years
• Education:** Graduate (Any Discipline)
• CTC Band:** As per the market standards
• Reporting To:** Area Sales Manager (ASM)

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

KEY RESPONSIBILITIES

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display
• Execute trade schemes, promotions, and discount programs effectively at the counter level
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM
• Manage outstanding collections and ensure adherence to credit norms with channel partners
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES

• Channel Network Building
• Dealer & Distribution Management
• Secondary Sales Execution
• Customer On-boarding
• Competition Intelligence
• Market Coverage & Beat Planning
• Trade Scheme Execution