Territory Sales Manager

Sturlite India; Alappuzha; On-site; INR 600,000 - 900,000; Full time

Job summary

Sturlite India is seeking a Territory Sales Manager to drive Lighting sales across an assigned area. You will lead a team of 4–8 Sales Executives, manage key distributors, and execute schemes, with a focus on channel health and revenue growth.

The role involves building dealer networks, ensuring credit discipline, and achieving monthly targets while expanding the area footprint in 3–6 districts. Bengaluru-headquartered company, strong growth trajectory.

Qualifications

• Experience leading a field sales team and delivering on targets.
• Strong relationship management with distributors and dealers.
• Track record of implementing go-to-market strategies in regional markets.

Responsibilities

• Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast
• Lead, manage, and develop a team of Sales Executives through structured reviews and coaching
• Build and deepen relationships with key distributors, super-stockists, and influential dealers in the area
• Execute go-to-market strategies including new product launches, schemes, and price changes at the area level
• Manage distributor health: monitor inventory, claim settlements, and ROI to ensure partner satisfaction
• Maintain strong credit discipline, oversee collections, set credit limits, and resolve disputes
• Identify new territory white-spaces and drive expansion of the dealer/distributor network
• Track competition movement, pricing intelligence, and market trends to the State Head
• Own the recruitment and onboarding of Sales Executives in coordination with HR/TA team
• Achieve Dealer NPS and relationship quality metrics as defined in the sales incentive framework

Skills

Team leadership

Channel management

Sales strategy

Negotiation

Job description

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a Founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Territory Sales Manager owns the sales performance and channel health of Sturlite's Lighting business across an assigned area (typically 3to6 districts). The TSM leads a team of Sales Executives, manages key accounts and distributors, drives scheme adoption, and ensures the business grows sustainably through strong channel engagement and credit discipline.

Key Responsibilities

• Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast
• Lead, manage, and develop a team of 4to8 Sales Executives through structured reviews, ride-alongs, and coaching
• Build and deepen relationships with key distributors, super-stockists, and influential dealers in the area
• Execute go-to-market strategies including new product launches, schemes, and price changes at the area level
• Manage distributor health: monitor inventory levels, claim settlements, and ROI to ensure partner satisfaction
• Maintain strong credit discipline oversee collections, set credit limits, and resolve outstanding disputes
• Identify new territory white-spaces and drive systematic expansion of the dealer/distributor network
• Track and report competition movement, pricing intelligence, and market trends to the State Head
• Own the recruitment and onboarding of Sales Executives in coordination with the HR/TA team
• Achieve Dealer NPS and relationship quality metrics as defined in the sales incentive framework