Area Sales Manager

Sturlite Electric Private Limited; Dadri, Ghaziabad District; In loco; INR 1.200.000 - 1.800.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fixed + variable pay

Area ownership from Day 1

Career path 2–3 yrs

Founder-led environment

Descrizione del lavoro

Sturlite Electric Private Limited, Bengaluru-headquartered FMEG company, seeks an Area Sales Manager for Lighting to lead General Trade in an assigned area. You will manage a team of 4–8 Sales Executives, nurture key distributors, and drive schemes to accelerate channel growth.

The role requires 7–8 years' experience, a Graduate degree, and strong capabilities in channel management, distributor handling, and area P&L thinking.

Competenze

• 7–8 years of experience in sales in Lighting, Wires & Cables, or related electricals.
• Graduate degree in any discipline.
• Strong skills in team leadership, channel management, and distributor handling.

Mansioni

• Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast.
• Lead, manage, and coach a team of 4–8 Sales Executives.
• Build and deepen relationships with key distributors, super-stockists, and dealers in the area.
• Execute go-to-market strategies including new product launches, schemes, and price changes at the area level.
• Manage distributor health: inventory, claims, and ROI to ensure partner satisfaction.
• Maintain strong credit discipline — oversee collections and credit limits.
• Identify new territory white-spaces and drive expansion of dealer/distributor network.
• Track competition, pricing, and market trends; report to State Head.
• Own recruitment and onboarding of Sales Executives with HR/TA.
• Achieve Dealer NPS and relationship metrics as defined in incentive framework.

Conoscenze

Team leadership

Channel management

Distributor handling

Area P&L thinking

Formazione

Graduate (Any Discipline)

Descrizione del lavoro

Area Sales Manager Lighting

Area Leadership | General Trade

Function: Sales – General Trade

Division: Lighting

Experience: 7–8 Years

Education: Graduate (Any Discipline)

Reporting To: State Head / RSM

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Area Sales Manager owns the sales performance and channel health of Sturlite's Lighting business across an assigned area (typically 3–6 districts). The ASM leads a team of Sales Executives, manages key accounts and distributors, drives scheme adoption, and ensures the business grows sustainably through strong channel engagement and credit discipline.

KEY RESPONSIBILITIES

• Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast
• Lead, manage, and develop a team of 4–8 Sales Executives through structured reviews, ride-alongs, and coaching
• Build and deepen relationships with key distributors, super-stockists, and influential dealers in the area
• Execute go-to-market strategies including new product launches, schemes, and price changes at the area level
• Manage distributor health: monitor inventory levels, claim settlements, and ROI to ensure partner satisfaction
• Maintain strong credit discipline — oversee collections, set credit limits, and resolve outstanding disputes
• Identify new territory white-spaces and drive systematic expansion of the dealer/distributor network
• Track and report competition movement, pricing intelligence, and market trends to the State Head
• Own the recruitment and onboarding of Sales Executives in coordination with the HR/TA team
• Achieve Dealer NPS and relationship quality metrics as defined in the sales incentive framework

FUNCTIONAL COMPETENCIES

Channel Management

Team Management & Coaching

Credit & Collections Management

Key Account Management

Territory Knowledge & Expansion

Scheme Design Understanding

Competition Intelligence

Go-to-Market Execution

Forecasting & Reporting

Customer Retention

Distributor ROI Management

New Product Launch Execution

EXPERIENCE & BACKGROUND

Industry Preference: Lighting | Wires & Cables | Switches | Switchgear

Key Skills: Team leadership, channel management, distributor handling, area P&L thinking

WHAT STURLITE OFFERS

• Attractive CTE structure: fixed pay + quarterly variable pay
• Manage a meaningful area from Day 1 - not a shadow or support role
• Career pathway to State Head / Regional Manager within 2–3 years for strong performers
• Exposure to a fast-growing, founder-led company with multi-category ambition across Lighting, W&C, Switches, and Solar