Sales Executive Lightings

Sturlite India; Hyderabad; On-site; INR 300,000 - 520,000; Full time

Benefits offered by this job

Fixed pay + variable pay

Fast-track career

National growth

Structured onboarding

Job summary

Sturlite Electric Private Limited, headquartered in Bengaluru, is hiring a Sales Executive for Lighting in the General Trade segment. The role centers on building and expanding the dealer/distributor network, driving primary and secondary sales, and ensuring strong brand visibility across channels.

You will onboard new partners, manage collections, and report market insights to the Area Sales Manager, with a clear route for performance-based growth within a fast-growing national FMEG company.

Qualifications

• Graduate (any discipline) required.
• Experience in field sales across general trade preferred.
• Willingness to travel within assigned territory.

Responsibilities

• Drive primary and secondary sales targets within the assigned territory.
• Build, expand, and service dealer & distributor network; onboard new partners.
• Conduct market coverage across towns; ensure product availability and displays.
• Execute trade schemes, promotions, and discount programs effectively at the counter level.
• Track competition activity and report insights to the ASM.
• Manage outstanding collections and ensure adherence to credit norms with channel partners.
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems.
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand.
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues.

Skills

Territory management

Dealer relationships

Secondary sales

Local market knowledge

Education

Graduate

Job description

About Sturlite Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

Sales Executive

Lighting

Field Sales | General Trade

Function Sales

General Trade

Division Lighting

Experience 35 Years

Education Graduate (Any Discipline)

CTC Band As per the market standards

Reporting To Area Sales Manager (ASM)

About Sturlite Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Key Responsibilities

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display
• Execute trade schemes, promotions, and discount programs effectively at the counter level
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM
• Manage outstanding collections and ensure adherence to credit norms with channel partners
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES

• Channel Network Building
• Dealer & Distribution Management
• Secondary Sales Execution
• Customer On-boarding
• Competition Intelligence
• Market Coverage & Beat Planning
• Trade Scheme Execution
• Collections & Credit Management
• MIS & Reporting

Experience & Background

Industry Preference: Lighting & Switchgear

Key Skills

Territory management, dealer relationships, secondary sales focus, local market knowledge

What Sturlite Offers

• Competitive fixed pay with performance-linked variable pay.
• Fast-track career path: SE
• ASM in 1824 months for high performers
• Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
• Structured onboarding, product training, and ongoing sales skill development