Sales Executive – Lighting

Sturlite India; Hyderabad; On-site; INR 350,000 - 600,000; Full time

Benefits offered by this job

Fixed pay + variable pay

Fast-track career path

Structured onboarding

Job summary

Sturlite Electric Private Limited is building a nationwide footprint in lighting, switches, cables and solar segments. The Sales Executive role focuses on expanding the dealer and distributor network, driving secondary sales, and maintaining strong brand visibility across the assigned territory in India.

You will work with channel partners and electricians to drive pull demand, manage collections and ensure timely reporting, contributing to aggressive growth targets in a fast-moving electrical

Qualifications

• Experience in Lighting & Switchgear market preferred.
• Demonstrated ability to grow dealer/distributor networks.
• Strong relationship-building with electricians, contractors and channel partners.

Responsibilities

• Drive primary and secondary sales targets in the assigned territory monthly and quarterly.
• Build, expand, and service a robust dealer/distributor network; onboard new partners.
• Ensure product availability and visible displays across channels through market visits.
• Coordinate promotions and discounts at the counter level to boost pull demand.
• Monitor competition and report insights to ASM.
• Manage collections and adhere to credit norms with partners.
• Submit timely sales reports and market feedback through designated systems.
• Foster relationships with field influencers to drive brand presence.

Skills

Territory management

Dealer relationships

Secondary sales focus

Local market knowledge

Education

Graduate (Any Discipline)

Job description

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

Sales Executive

Lighting

Field Sales | General Trade

Function

Sales

Division

Lighting

Experience

35 Years

Education

Graduate (Any Discipline)

CTC Band

As per the market standards

Reporting To

Area Sales Manager (ASM)

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Key Responsibilities

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display
• Execute trade schemes, promotions, and discount programs effectively at the counter level
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM
• Manage outstanding collections and ensure adherence to credit norms with channel partners
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

Experience & Background

Industry Preference: Lighting & Switchgear

Key Skills

Territory management, dealer relationships, secondary sales focus, local market knowledge

What Sturlite Offers

• Competitive fixed pay with performance-linked variable pay.
• Fast-track career path: SE
• ASM in 1824 months for high performers
• Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
• Structured onboarding, product training, and ongoing sales skill development