Sales Executive

Tender Greens Pvt Ltd - King Of Salads; Mumbai; Hybrid; INR 850,000 - 1,300,000; Full time

Job summary

King of Salads, a premium Ready‑to‑Eat salad brand, is hiring a Retail Sales & Business Development Executive for Mumbai. This role focuses on expanding premium retail presence, acquiring new stores, and launching listings across Mumbai and Navi Mumbai.

You will drive daily sales, manage relationships with store owners and category managers, monitor stock and promotions, and report on market trends. The ideal candidate is energetic, results-driven, with strong negotiation skills and willingness

Qualifications

• Energetic, target-oriented field sales professional.
• Willing to visit stores across Mumbai and surroundings.
• Strong negotiation and relationship-building skills.
• Ability to own the complete sales cycle independently.

Responsibilities

• Identify and map premium retail outlets across Mumbai and premium stores.
• New Store Acquisition: visit stores, present the product range, negotiate terms, coordinate sampling and onboarding.
• Launch New Stores: ensure correct placement, pricing and POS visibility, coordinate with staff.
• Drive Sales After Listing: monitor sales, coordinate replenishment, optimize product mix and promotions.
• Relationship Management: build strong relationships with store owners and managers.
• Market Intelligence: track competitors, product trends and promotions for management.
• Reporting: track new accounts, orders, stock levels and waste; share insights.

Skills

Field Sales

Business Development

Retail Sales

FMCG Sales

New Customer Acquisition

Modern Trade

Negotiation

Relationship Management

Cold Calling

Lead Generation

Sales Conversion

Merchandising

Job description

King of Salads

Retail Sales & Business Development Executive

Premium Retail | Mumbai

Company King of Salads

Industry Ready-to-Eat Food / FMCG / Retail

Location Mumbai

Employment / Experience Full-time | 14 years

About King of Salads

King of Salads Salads Worth Craving is a fresh Ready-to-Eat salad brand under Tender Greens. We offer fresh, delicious and convenient Ready-to-Eat salads made with quality ingredients, fresh greens and in-house dressings. KOS is already present in premium retail and is now expanding across Mumbai and Navi Mumbai.

Key Responsibilities

• 1. Identify New Retail Stores
  • Identify and map premium retail outlets across Mumbai.
  • Target premium supermarkets, gourmet stores, modern trade stores, premium neighbourhood stores and specialty food stores.
  • Identify stores in high-income residential catchments and locations near corporate/IT hubs.
  • Build and maintain a database of potential retail outlets.
• 2. New Store Acquisition
  • Visit prospective stores personally and identify store owners, purchase managers and category managers.
  • Introduce King of Salads and present the product range and business proposition.
  • Negotiate commercial terms within company guidelines.
  • Coordinate sampling and product trials.
  • Follow up until listing is completed.
  • Complete onboarding and ensure products reach the store.
• 3. Launch New Stores
  • Coordinate the first order and ensure correct product placement.
  • Ensure pricing and POS visibility.
  • Coordinate with store staff.
  • Arrange promoter/sampling activity wherever required.
  • Ensure the launch receives sufficient customer attention.
• 4. Drive Sales After Listing
  • Monitor daily/weekly sales and ensure adequate stock availability.
  • Coordinate replenishment and identify slow-moving SKUs.
  • Suggest the right product mix for each outlet.
  • Organise sampling/promotions and improve product visibility.
  • Work with store staff to improve conversion.
  • Monitor wastage and expiry.
  • Develop repeat business from each outlet.
• 5. Relationship Management
  • Build strong relationships with store owners, purchase managers, store managers and category managers.
  • Ensure KOS remains a preferred product within the store.
• 6. Market Intelligence
  • Monitor competitor products, pricing, new premium stores and customer preferences.
  • Track product trends and promotional activities.
  • Share market insights with the management team.
• 7. Reporting
  • New stores approached and decision-maker meetings.
  • New accounts opened and orders generated.
  • Sales by outlet and replenishment.
  • Stock availability and wastage.
  • Customer feedback and competitor activity.
  • New retail opportunities.

Key Performance Indicators

• New premium stores identified and onboarded.
• Number of decision-maker meetings.
• Sales per store and total retail sales.
• Monthly sales growth and repeat orders.
• Number of active/productive stores.
• Sales productivity per outlet.
• Stock availability and reduction in wastage.
• Expansion into new Mumbai geographical clusters.

Ideal Candidate

• Energetic, target-oriented and highly driven in field sales.
• Comfortable making cold calls and visiting stores throughout Mumbai.
• Confident approaching business owners and purchase/category managers.
• Strong negotiation, persuasion and follow-up skills.
• Good at building relationships and converting leads into accounts.
• Able to work independently and take ownership of the complete sales cycle.
• Comfortable with extensive field travel.

Preferred Experience

• FMCG sales
• Food & Beverage sales
• Modern trade / General trade
• Retail sales
• Premium retail
• QSR
• D2C / FMCG brands
• Distributor / channel sales

Experience selling to premium supermarkets, gourmet stores or modern trade outlets will be an advantage.

Skills Required

Field Sales | Business Development | Retail Sales | FMCG Sales | New Customer Acquisition | Modern Trade | Negotiation | Relationship Management | Cold Calling | Lead Generation | Sales Conversion | Merchandising

Important

This is not a desk job. The candidate should be comfortable spending most of the working day in the field visiting stores, meeting decision makers, opening new accounts and driving sales.

"If there is a good premium store in Mumbai, I will find the decision maker, meet them, get KOS listed and make the store successful."

Growth Opportunity

Retail Sales Executive Area Sales Manager Mumbai Retail Sales Head The candidate will have an opportunity to play a significant role in building the KOS retail network across Mumbai.

King of Salads Salads Worth Craving