Marketing Lead - Offline & Retention

Keka Inc.; Bengaluru; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

SuperK, a Bharat-focused, value-led retail chain, is seeking a Shopper Marketing Manager in Bengaluru to lead offline growth and shopper-centric experiences across stores. You will shape merchandising, pricing, and promotional strategies, while building partnerships with brands and executing localised initiatives for Tier 3–5 towns.

Ideal candidates have 5-9 years in shopper/trade marketing within FMCG or retail, a data-driven mindset, and the ability to translate insights into concrete

Qualifications

• 5-9 years of experience in shopper marketing, trade marketing, brand activation in FMCG/retail/e-commerce.
• Deep understanding of small-town retail dynamics is a strong plus.
• Data-driven mindset with ability to translate insights into action across campaigns.
• Comfort working in a fast-paced, unstructured startup environment.

Responsibilities

• Own offline growth strategy across all stores and channels.
• Lead in-store experience from entry to checkout with merch and promotions.
• Drive growth through offline and digital retail marketing campaigns.
• Build strategic partnerships with FMCG brands and vendors.
• Leverage customer insights to improve assortment, promotions, and store execution.
• Measure business impact with key metrics and optimize initiatives.

Skills

Shopper marketing

Trade marketing

Brand activation

FMCG

Job description

SuperK is a membership-led value retail chain built for Bharat, operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India, without compromising on value, quality, or trust. Backed by Blume Ventures and XEED Ventures, we’re reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.

Role Overview

We’re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities

Own Offline Growth Strategy

• Lead SuperK's end-to-end shopper marketing and offline growth strategy across all stores.
• Develop initiatives that increase footfall, member acquisition, repeat visits, basket size, and customer lifetime value.
• Build a scalable retail marketing playbook that can be replicated as SuperK expands into new towns and regions.

Lead In-Store Experience

• Own the complete in-store customer journey—from store entry to checkout.
• Drive merchandising standards, promotional visibility, planograms, shelf communication, POS branding, seasonal campaigns, and cross-category merchandising.
• Ensure every store consistently delivers a compelling and conversion-focused shopping experience.

Drive Growth Through Retail Marketing

• Design and execute high-impact campaigns across offline and digital channels that influence shopper behaviour.
• Develop pricing, bundling, promotional, and loyalty strategies in partnership with Category and Operations teams.
• Create localised marketing initiatives tailored to the needs of Tier 3–5 consumers and individual store catchments.

Build Strategic Partnerships

• Lead joint business planning with FMCG brands, private label partners, and strategic vendors.
• Negotiate and execute co-funded marketing campaigns and in-store activations that deliver measurable commercial outcomes.
• Maximise trade marketing investments and partner-led visibility opportunities.

Leverage Customer Insights

• Build a deep understanding of shopper behaviour across geographies, demographics, and product categories.
• Use customer, sales, and campaign data to identify growth opportunities and influence assortment, promotions, and store execution.
• Champion customer insights across the organisation to improve business decisions.

Measure Business Impact

• Own key business metrics including:
  • Footfall
  • Conversion
  • Member acquisition
  • Basket size
  • Repeat purchase
  • Category penetration
  • Campaign ROI
  • Customer lifetime value
• Establish reporting frameworks and continuously optimise initiatives based on performance.

Build Scalable Processes

• Create operating playbooks, execution frameworks, and measurement systems for shopper marketing across the organisation.
• Enable regional teams with clear processes, toolkits, and best practices that ensure consistent execution at scale.

What We're Looking For

• 5-9 years of experience in shopper marketing, trade marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
• Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
• Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
• Data-driven mindset with comfort using sales and campaign data to inform strategy.
• Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
• Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK

• Be part of a fast-growing company that’s redefining grocery retail for Bharat.
• Work with a team that challenges the status quo and builds with purpose and ambition.
• See direct impact of your ideas on shopper behavior, sales, and category performance.
• Grow rapidly as SuperK expands across towns, categories, and digital channels.