Sales Executive

Aspee Agro Equipment; India; Hybrid; INR 270,000 - 330,000; Full time

Job summary

Aspee Agro Equipment Pvt. Ltd. is seeking a Sales & Marketing Executive to develop sales strategies, expand customer base, and achieve targets in rural agricultural markets. The role emphasizes field work, distributor relations, and farmer engagement in a dynamic environment.

The candidate should have 1–4+ years in sales, prefer agriculture background, and be able to travel extensively while reporting in English.

Qualifications

• Graduate with Agriculture preference.
• At least 1–4+ years in field sales or agribusiness.
• Good communication in local language and English.
• Willingness to travel across assigned territory and write reports in English.

Responsibilities

• Handle sales and marketing activities in the assigned area/state.
• Manage primary and secondary sales, and build distributor/dealer networks.
• Meet dealers and farmers to achieve targets and ROI.
• Demonstrate products, conduct farmer meetings, and cover new areas.

Skills

Sales experience

Communication skills

Email writing in English

Willingness to travel

Education

Graduate (Agriculture preferred)

Job description

Job Title: Executive Sales & Marketing

Company: Aspee Agro Equipment Pvt. Ltd. (ASPEE Group of Companies)

Location: As per Residential / Assigned Sates

Experience: 1 to 4+ Years

Salary: Up to 3 LPA

Travel Requirement: Minimum 22 days/month

Company Profile

ASPEE Group is a leading 79-year-old manufacturer and exporter of agricultural Equipment such as sprayers, crop dusters, and nozzles.

Job Summary

We are looking for a competitive Sales & Marketing Executive to develop sales strategies, generate new business opportunities, and achieve sales targets in assigned territories, especially in rural and agricultural markets.

Key Responsibilities

• Handle sales & marketing activities in the assigned area / Sate
• Manage primary and secondary sales
• Appoint new distributors and dealers and maintain relationships
• Meet dealers/distributors to achieve targets and ensure ROI
• Identify potential customers and close new business opportunities
• Promote products and cover vacant / new areas
• Conduct field visits, product demonstrations, and farmer meetings
• Visit agricultural institutes and KVKs (Krishi Vigyan Kendras) to arrange farmer meetings
• Meet minimum 15 farmers per month and convert them into customers
• Build strong customer relationships and handle objections effectively
• Monitor market trends and competitor activities
• Submit daily/weekly reports to management
• Implement tasks assigned by seniors

Requirements / Desired Skills

• Graduate (Agriculture preferred)
• 14 years of sales experience (field/agriculture preferred)
• Good communication skills (Local language & English mandatory)
• Ability to write and report via email in English
• Willingness to travel extensively across assigned territory

Other Details

• Candidate must be comfortable with extensive fieldwork
• Performance-driven role with growth opportunities