Sales Executive

Sturlite India; Hyderabad; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Competitive fixed pay

Performance-linked variable pay

Fast-track career path

Job summary

Sturlite Electric Private Limited, Bengaluru-based FMEG company, seeks a Sales Executive for Lighting to drive dealer/distributor growth and expand the product footprint across the assigned territory in India.

You will manage primary and secondary sales targets, build channel partnerships, and ensure product availability with strong brand visibility. The role offers a fast-track path and performance-based incentives within a national growth agenda.

Qualifications

• Experience in building and expanding dealer/distributor networks.
• Strong understanding of local market dynamics and channel sales.
• Ability to manage credit norms and collections with channel partners.

Responsibilities

• Drive primary and secondary sales targets in the assigned territory monthly and quarterly.
• Build and service a robust dealer/distributor network; onboard new channel partners.
• Ensure product availability and display through market coverage in towns.
• Execute trade schemes, promotions, and discounts at the counter level.
• Monitor competitive activity and report insights to sales leadership.
• Submit daily call and sales reports and market feedback as required.
• Maintain relationships with electricians, contractors, and influencers to drive pull demand.
• Resolve dealer complaints, returns, and service issues promptly.

Skills

Territory management

Dealer relationships

Secondary sales focus

Local market knowledge

Job description

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

KEY RESPONSIBILITIES

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display
• Execute trade schemes, promotions, and discount programs effectively at the counter level
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM
• Manage outstanding collections and ensure adherence to credit norms with channel partners
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES

• Secondary Sales Execution
• Customer On-boarding
• Market Coverage & Beat Planning
• Trade Scheme Execution
• Collections & Credit Management
• MIS & Reporting

EXPERIENCE & BACKGROUND

Industry Preference: Lighting & Switchgear

Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge

WHAT STURLITE OFFERS

• Competitive fixed pay with performance-linked variable pay.
• Fast-track career path: SE → ASM in 18–24 months for high performers
• Opportunity to be an enterprising sales team member in a high-growth FMEG company with national ambition
• Structured onboarding, product training, and ongoing sales skill development