Sales Executive Lightings

Sturlite India; Raigad; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Competitive fixed pay with performance-linked variable pay

Fast-track career path: SE → ASM in 18–24 months

Opportunity to be part of a high-growth team

Structured onboarding and training

Job summary

Sturlite India is looking for a Sales Executive to drive growth in their Lighting division across Maharashtra, India. This role focuses on building a robust dealer and distributor network, achieving sales targets, and ensuring product visibility in the market.

Ideal candidates will have a strong background in sales, resulting in rapid career advancement within this fast-growing electrical goods company. A structured onboarding and training program will be provided to enhance your sales skills.

Qualifications

• Minimum of 35 years experience in a related field.
• Knowledge of lighting and switchgear industries preferred.

Responsibilities

• Drive primary and secondary sales targets within the assigned territory.
• Build and service a network of dealers and distributors.
• Conduct regular market coverage to ensure product availability.
• Execute trade schemes and promotions at the counter level.
• Report competition activity and provide insights.
• Manage collections and adhere to credit norms with partners.
• Submit daily sales and market feedback reports.
• Maintain relationships with electricians and key influencers.
• Resolve dealer complaints and service issues promptly.

Skills

Territory management

Dealer relationships

Secondary sales focus

Local market knowledge

Education

Graduate (Any Discipline)

Job description

About Sturlite

Sturlite Electric Private Limited is a Bengaluru‑headquartered Fast Moving Electrical Goods (FMEG) company operating across five high‑growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth‑acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

Position Details

• Position: Sales Executive – Lighting, Field Sales – General Trade
• Function: Sales
• Division: Lighting
• Experience: 35 Years
• Education: Graduate (Any Discipline)
• CTC Band: As per the market standards
• Reporting To: Area Sales Manager (ASM)

Role Purpose

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Key Responsibilities

• Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis.
• Build, expand, and service a robust dealer and distributor network; identify and onboard new channel partners.
• Conduct regular market coverage across assigned towns and ensure adequate product availability and display.
• Execute trade schemes, promotions, and discount programs effectively at the counter level.
• Track competition activity (pricing, schemes, new launches) and report insights to the ASM.
• Manage outstanding collections and ensure adherence to credit norms with channel partners.
• Submit daily call reports, sales reports, and market feedback through prescribed reporting systems.
• Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand.
• Ensure timely resolution of dealer complaints, return/replacement requests, and service issues.

Functional Competencies

• Channel Network Building
• Dealer & Distribution Management
• Secondary Sales Execution
• Customer On‑boarding
• Competition Intelligence
• Market Coverage & Beat Planning
• Trade Scheme Execution
• Collections & Credit Management
• MIS & Reporting

Experience & Background

Industry Preference: Lighting & Switchgear

Key Skills

• Territory management, dealer relationships, secondary sales focus, local market knowledge.

What Sturlite Offers

• Competitive fixed pay with performance‑linked variable pay.
• Fast‑track career path: SE → ASM in 18–24 months for high performers.
• Opportunity to be an enterprising sales team member in a high‑growth FMEG company with national ambition.
• Structured onboarding, product training, and ongoing sales skill development.