Sales Executive

Syed Aesha Imran; Chennai District; On-site; INR 279,000 - 312,000; Full time

Benefits offered by this job

Incentives

Office-based at Chennai branches

Job summary

4 Squares Dentistry is seeking a Sales Executive - Patient Acquisition & Lead Management for its Chennai branches. You will be the first contact for prospective patients, converting inbound and outbound leads into appointments while coordinating with marketing and branch teams.

The role requires strong communication in Tamil and English, with 1-3 years in sales or lead management and familiarity with Zoho CRM. A fixed salary of Rs 25,000 - Rs. 28,000 plus incentives is offered.

Qualifications

• Graduate in any discipline (Business, Communications, or Healthcare preferred).
• 1-3 years of experience in sales, tele-sales, customer service, or lead management.
• Experience in dental, hospital, clinic, or wellness sales is a strong advantage.
• Prior hands-on experience with Zoho CRM or similar platforms is preferred.

Responsibilities

• Respond to incoming leads immediately and drive conversions.
• Coordinate with marketing to act on new leads promptly.
• Maintain CRM records in Zoho CRM and Excel trackers.
• Communicate with leads in preferred language (Tamil, English, etc.).
• Track lead status and report weekly pipeline updates.
• Coordinate branch appointments and follow-ups to ensure check-ins.

Skills

Lead management

Sales

Communication

Excel

CRM tools

Education

Graduate in any discipline

Tools

Zoho CRM

Job description

4 SQUARES DENTISTRY | Job Description - Confidential - For Agency Use Only

JOB DESCRIPTION

Sales Executive - Patient Acquisition & Lead Management

Organisation4 Squares Dentistry4 BranchesPositionSales Executive - Patient Acquisition & Lead ManagementFull-Time

Reporting Location

Thoraipakkam / Gowriwakkam Branch, Chennai

Salary RangeRs. 25,000 - Rs. 28,000 per month+ IncentivesReports ToBranch Manager / Operations Head

About 4 Squares Dentistry

4 Squares Dentistry is a growing multi-branch dental care provider based in Chennai, with 4 active branches serving a diverse urban patient base. We offer comprehensive dental treatments delivered by experienced professionals in a welcoming, patient-first environment. We are looking for a dynamic and results-driven Sales Executive to drive patient acquisition, manage leads end-to-end, and contribute meaningfully to each branch's growth.

Role Summary

The Sales Executive is the first point of contact for all prospective patients and is responsible for converting inbound and outbound leads into confirmed appointments and check-ins across all 4 branches. The role demands exceptional communication, strong follow-through, and an unwavering commitment to prompt response. The candidate will work closely with marketing, branch operations, and management to maintain a seamless lead-to-patient conversion pipeline.

Key Responsibilities

• 1. Lead Response & Conversion (Highest Priority)
  • Respond to ALL incoming leads IMMEDIATELY - prompt response is the single most critical KPI of this role
  • Engage leads via phone calls, WhatsApp, SMS, and email as appropriate and as preferred by the lead
  • Deliver the management-approved sales script accurately and confidently in every interaction
  • Qualify leads, understand patient needs, and guide them toward booking at the right branch
  • Follow up with unconverted leads consistently through calls and messages until a final decision is made
  • Track every lead's status daily until the patient has physically checked in at the branch
• 2. Marketing Coordination
  • Liaise regularly with the marketing team to receive, review, and act on new leads without delay
  • Provide clear feedback on lead quality, patient queries, and objections to help refine campaigns
  • Coordinate timing and volume of lead handoffs to ensure no lead is missed, delayed, or duplicated
  • Share weekly conversion data and insights with the marketing team for campaign optimisation
• 3. Multi-Language Communication
  • Communicate with each lead in their preferred language (Tamil, English, Telugu, Hindi, etc.) as required
  • Adapt tone, script delivery, and messaging style based on the lead's language and communication style
  • Escalate or coordinate language support where needed to ensure no lead is lost due to a language barrier
• 4. Script Adherence & Compliance
  • Deliver the approved script faithfully and handle objections within the defined framework
  • Report any gaps, inefficiencies, or repeated objections in the script to management for review
  • Maintain consistent messaging and brand representation across all 4 branches
• 5. CRM & Data Management
  • Update all lead data in real time in both Microsoft Excel trackers and Zoho CRM - no exceptions
  • Record lead source, language preference, appointment status, follow-up history, and outcome accurately
  • Flag overdue or at-risk leads daily for management review
  • Prepare and submit weekly lead pipeline reports and conversion summaries
• 6. Branch Coordination & Check-In Follow-Up
  • Coordinate with each individual branch to communicate confirmed appointments and expected check-ins
  • Maintain active follow-up with scheduled leads until they physically arrive at the branch
  • Liaise with branch reception to ensure arriving patients are expected, welcomed, and attended to promptly
  • Escalate no-shows or cancellations immediately and attempt re-scheduling without delay
• 7. Meetings & Internal Communication
  • Attend regular meetings with Operations, Marketing, and Management as scheduled
  • Present lead status, conversion rates, pipeline challenges, and recommendations clearly
  • Maintain meeting notes and follow through on all committed action items
  • Proactively raise any branch-level issues that are affecting lead conversion or patient experience

Candidate Profile

Education & Experience

• Graduate in any discipline (Business, Communications, or Healthcare preferred)
• 1-3 years of experience in sales, tele-sales, customer service, or lead management
• Experience in dental, hospital, clinic, or wellness sales is a strong advantage
• Prior hands-on experience with Zoho CRM or similar platforms is preferred

Skills & Competencies

• Fluent verbal and written communication in Tamil and English; additional regional languages are a bonus
• Strong persuasion and objection-handling skills with a patient, empathetic approach
• Highly organised with ability to manage multiple leads and branches simultaneously
• Proficient in Microsoft Excel (data entry, tracking, filters, basic reporting)
• Comfortable with WhatsApp Business, calling apps, CRM tools, and basic digital platforms

Personality Traits

• Prompt and responsive - never lets a call, message, or lead go unattended beyond defined timelines
• Self-motivated and target-driven with a genuine interest in helping people access healthcare
• Reliable, punctual, and accountable across all 4 branch responsibilities
• Collaborative team player who works effectively with marketing, operations, and clinical teams
• Calm and professional, especially when dealing with anxious or undecided patients

Key Performance Indicators (KPIs)

KPITarget / Expectation

• Lead response time (calls / messages)Within 15 minutes of receipt
• Lead-to-appointment conversion rateAs set by management monthly
• Appointment-to-check-in conversion rateAs set by management monthly
• CRM & Excel data accuracy100% updated daily, no gaps
• Follow-up completion rateAll leads followed up within 24 hrs
• Branch communication confirmationsAll check-ins notified in advance

Working Conditions

• 6 days a week; rotational weekly off
• Primarily office-based at reporting branch; occasional visits to other branches as required
• Must be available to respond to leads during all operational hours including early evenings
• Mobile and CRM access to be provided or reimbursed per company policy

What We Offer

• Fixed monthly salary of Rs. 25,000 - Rs. 28,000 based on experience
• Performance-linked incentives tied to lead conversion and check-in targets
• Structured onboarding including script training, CRM walkthrough, and branch orientation
• Clear growth path within an expanding multi-branch dental group
• Collaborative work environment across marketing, operations, and clinical teams

Note to Recruiting Agency

Priority Filter: Please prioritise candidates who demonstrate a clear track record of PROMPT RESPONSE and CONSISTENT FOLLOW-UP. This is non-negotiable. Tamil and English communication is mandatory. Experience in healthcare or dental sales is preferred. Immediate joiners or candidates with up to 30 days' notice will be given preference. All shortlisted candidates should be comfortable managing leads across multiple branches simultaneously and using CRM tools such as Zoho.

For queries regarding this vacancy, please contact the HR / Operations team at 4 Squares Dentistry.

4 Squares Dentistry | Internal Hiring Document | Page 1