Sales Director

RAPSYS TECHNOLOGIES PTE LTD; Kolkata District; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

RAPSYS TECHNOLOGIES PTE LTD is seeking a high-performing Sales Director to lead revenue growth and market expansion for IoT, IIoT and industrial automation solutions in Kolkata and beyond.

The role entails ownership of GTM strategy, channel development, partnerships, and senior sales leadership to drive annual targets across B2B and enterprise accounts. Travel is required.

Qualifications

• 10–15+ years of total sales experience, with significant senior leadership exposure.
• Proven revenue ownership and business growth track record.
• Strong experience in channel sales, distributor management, and market expansion.

Responsibilities

• Develop and execute GTM strategies across IoT, IIoT, industrial networking, and automation.
• Own revenue growth, territory expansion, forecasting, and profitability.
• Build and manage dealers, distributors, system integrators, and channel partners.
• Lead regional sales teams and monitor pipelines and KPIs.

Skills

Channel sales

Distributor management

Market expansion

Go-to-Market

Team leadership

Revenue ownership

Negotiation

Client relationship management

CRM platforms

Data analytics

Tools

MS Office

Google Workspace

CRM platforms

Sales reporting tools

Job description

Sales Director

Location: Kolkata, West Bengal
Employment Type: Full-Time
Experience: 10–15+ Years
Compensation: Up to ₹20 LPA
Industry: IoT / Industrial Automation / Electrical & Electronics / Deep-Tech Solutions

About the Role

We are looking for a high-performing and results-oriented Sales Director to lead the overall sales strategy, revenue growth, and market expansion for technology-driven IoT, IIoT, industrial automation, and smart infrastructure solutions.

The role will have end-to-end ownership of revenue generation, market expansion, channel development, strategic partnerships, and sales team leadership. The ideal candidate should have strong experience in building distribution networks, entering new markets, and driving B2B and enterprise sales across technology and industrial segments.

Key Responsibilities

Strategic Leadership & Revenue Ownership

• Develop and execute the Go-to-Market (GTM) strategy across IoT, IIoT, industrial networking, automation, smart home/building automation, and intelligent electrical solutions.
• Own overall revenue growth, territory expansion, sales forecasting, and profitability.
• Identify new market opportunities and drive technology adoption across B2B, enterprise, commercial, industrial, residential, and infrastructure segments.
• Develop strategies to increase market penetration and achieve sustainable revenue growth.

Channel & Distribution Development

• Build, appoint, and manage dealers, distributors, system integrators, retailers, and strategic channel partners.
• Develop distribution networks and market coverage across new territories.
• Improve channel productivity, product availability, retail penetration, and partner performance.
• Define and monitor channel KPIs, including primary/secondary sales, partner onboarding, market coverage, and recurring revenue.

Business Development & Strategic Partnerships

• Identify and close high-value opportunities with OEMs, system integrators, contractors, institutional clients, and enterprise accounts.
• Lead complex negotiations, strategic alliances, commercial discussions, and major deal closures.
• Develop long-term relationships with key clients and strategic business partners.
• Collaborate with Product and Marketing teams on product launches, client demonstrations, trade shows, and co-marketing initiatives.

Team Leadership & Sales Operations

• Lead, mentor, and develop regional/zonal sales teams, Area Sales Managers, and channel sales teams.
• Set sales targets and establish clear performance KPIs.
• Monitor sales activities, pipelines, territory performance, and revenue achievement.
• Conduct regular performance reviews and provide strategic guidance to sales teams.
• Travel extensively across assigned territories to develop client relationships, support business development, and review channel performance.

Key Requirements

• 10–15+ years of total sales experience, with significant experience in senior sales leadership roles.
• Proven track record of revenue ownership and business growth.
• Strong experience in channel sales, distributor management, and market expansion.
• Relevant industry experience in one or more of the following:
  • IoT / IIoT
  • Industrial Automation
  • Electrical & Electronics
  • Consumer Electronics
  • Building Automation
  • Intelligent Lighting
  • Consumer Durables
  • Industrial / Technology Solutions
• Demonstrated experience in building distribution channels and launching products in new markets.
• Strong understanding of GTM strategy combined with hands-on field execution.
• Excellent leadership, negotiation, stakeholder management, and client relationship skills.
• Strong business acumen with the ability to analyze sales data and market opportunities.
• Proficiency in CRM platforms, sales reporting tools, MS Office / Google Workspace, and basic data analytics.
• Willingness to travel extensively across designated territories.

Ideal Candidate

The ideal candidate is a senior sales leader with strong channel-building and revenue ownership experience, capable of developing new markets, establishing strategic partnerships, leading large sales teams, and driving growth across technology, industrial, and infrastructure-focused markets.