Sales Development Representative (Appointment Setter) | Junior - Stifons

Stifons Limited; New Delhi; On-site; INR 350,000 - 540,000; Full time

Job summary

Gryd Co. in New Delhi is seeking a Sales Development Representative to qualify inbound and outbound leads, schedule qualified appointments for the closing team, and maintain accurate CRM records.

You will build rapport, communicate the value proposition, and strive to exceed weekly targets in a fast-paced SaaS/EdTech environment, collaborating with the sales team to ensure smooth handovers and consistent pursuit of high-quality opportunities.

Qualifications

• Bachelor's degree in Business, Marketing, Sales, or a related field preferred.
• 1–2 years in sales, pre-sales, business development or appointment setting.
• Excellent verbal and written communication skills.
• Familiarity with CRM tools and sales tracking processes.

Responsibilities

• Qualify inbound and outbound leads to identify high-intent prospects.
• Schedule qualified appointments for the closing team while ensuring alignment with ideal customer profiles.
• Maintain a high appointment show-up rate through timely confirmations, reminders, and follow-ups.
• Build rapport with prospects and effectively communicate the value proposition.
• Maintain accurate records of lead interactions, outreach efforts, and appointment statuses in CRM systems.
• Monitor lead quality and continuously improve booking-to-conversion ratios.
• Collaborate with the closing team to ensure seamless handovers and better sales outcomes.
• Meet and exceed weekly and monthly appointment-setting targets.

Skills

Verbal communication

Written communication

Objection handling

CRM tools

Sales tracking

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

CRM tools

Job description

Job Title: Sales Development Representative (Appointment Setter)

Company: Gryd Co.

Job Type: Full-Time

Experience Required: 1-2 Years

Education: Bachelor's degree in Business, Marketing, Sales, or a related field (preferred)

Location: New Delhi, India

Key Responsibilities

• Qualify inbound and outbound leads to identify high-intent prospects.
• Schedule qualified appointments for the closing team while ensuring alignment with ideal customer profiles.
• Maintain a high appointment show-up rate through timely confirmations, reminders, and follow-ups.
• Build rapport with prospects and effectively communicate the value proposition.
• Maintain accurate records of lead interactions, outreach efforts, and appointment statuses in CRM systems.
• Monitor lead quality and continuously improve booking-to-conversion ratios.
• Collaborate with the closing team to ensure seamless handovers and better sales outcomes.
• Meet and exceed weekly and monthly appointment-setting targets.

Requirements

• 1-2 years of experience in sales, pre-sales, business development, or appointment setting.
• Prior experience in SaaS, EdTech, consulting, or any high-ticket sales environment with deal values of ₹1 lakh or above.
• Excellent verbal and written communication skills.
• Strong objection-handling and follow-up capabilities.
• Comfortable working in a target-driven and performance-oriented environment.
• Familiarity with CRM tools and sales tracking processes is preferred.

Key Success Metrics

• Number of qualified appointments booked.
• Appointment show-up rate.
• Lead-to-appointment conversion rate.
• Data accuracy and CRM hygiene.
• Contribution to overall sales conversions.