1-3 Years Experience
As a Sales Development Representative (SDR), you will play a crucial role in identifying, prospecting, and qualifying leads. You will be responsible for engaging with decision-makers, setting up demo bookings, and working closely with our Account Executive to move leads through the sales funnel. Your ultimate goal is to drive high-quality leads (MQLs) that convert into demos and further pipeline opportunities.
Key Responsibilities:
- Lead Generation & Prospecting: Hunt for new leads using platforms like Apollo.io, Lusha, Mr. E, and other relevant tools.
- Lead Qualification: Qualify leads based on Niroggyan’s Ideal Customer Profile (ICP) criteria and mark them as Marketing Qualified Leads (MQLs) in the CRM.
- Outbound Engagement: Reach out to decision-makers through a combination of outbound channels such as email, LinkedIn, WhatsApp, and phone calls.
- CRM Management: Input and manage leads in the CRM, ensuring that all information is up-to-date and leads are categorized appropriately.
- Collaborate with Account Executives: Work closely with the Account Executive team to send out personalized sequences from the CRM and maximize engagement.
- Track & Monitor Campaigns: Keep a close eye on sequence performance (open rates, click rates), and continuously optimize for maximum outreach effectiveness.
- Demo Bookings: Drive decision-makers toward scheduling demos with the Account Executives, focusing on achieving a strong ICP-to-demo conversion ratio.
- Pipeline Management: Ensure a smooth handover of qualified leads to the Account Executive and track their progress throughout the sales process.
KPIs:
- Maintain a healthy ratio of ICP-qualified leads to demo bookings with decision-makers.
- Achieve or exceed monthly targets for demo bookings.
- Ensure high engagement rates for outbound sequences, with a focus on open rates and click-through rates.
Required Skills:
- Research & Lead Hunting: Experience with prospecting tools such as Apollo.io, Lusha, Mr. E, and LinkedIn Sales Navigator.
- Communication: Strong written and verbal communication skills, with the ability to engage decision-makers across multiple outbound channels.
- CRM Expertise: Proficiency in using CRMs to manage and track leads (e.g., HubSpot, Salesforce, etc.).
- Data-Driven: Ability to analyze campaign performance and optimize outreach based on engagement metrics.
- Collaboration: Strong teamwork skills and the ability to work in sync with the Account Executive team.
- Organizational Skills: Excellent time management, attention to detail, and the ability to manage multiple tasks simultaneously.
Qualifications:
- 1-2 years of experience in a similar Sales Development Representative or Business Development Representative (BDR) role.
- Familiarity with healthcare SaaS products is a plus.
- Self-motivated, results-driven, and comfortable working in a fast-paced environment.
Why Join Niroggyan:
- Be part of a mission-driven company that is transforming healthcare communication in India.
- Work in a collaborative and dynamic environment where your contribution has a direct impact on the company’s growth.
- Opportunities for personal and professional development in a rapidly growing company.