Sales Consultant - Retail Excellence

Carl Zeiss India (Bangalore) Pvt. Ltd.; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ZEISS India invites a Retail Excellence professional to drive SOP deployment and standardized practices across its Vision Centers. You will monitor key KPIs, diagnose gaps, and lead structured improvement plans with store teams and partners.

The role requires strong data analytics, cross-functional collaboration, and a focus on elevating customer experience and NPS across the ZEISS retail network.

Qualifications

• 5–7 years in sales or product training in retail.
• Strong analytics and problem-solving abilities.
• Ability to translate data into actionable improvement plans.
• Experience with SOPs and store standards.

Responsibilities

• Deploy SOPs across ZVCs and ensure adoption.
• Track retail KPIs: footfall, conversion, ATV, revenue per store.
• Diagnose underperforming stores and plan actions with owners.
• Coordinate with Marketing, Training, Device/Tech to enable stores.
• Support customer journey improvements and NPS metrics.

Skills

Retail KPI Management

SOP Deployment

Data Analysis

Cross-functional Coordination

Franchise/Partner Liaison

Store Operations Knowledge

Retail Training

Customer Experience

Job description

ZEISS in India ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics. ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. Further information at ZEISS India.

Role Purpose Drive retail excellence, standardization and business performance across ZEISS VISION CENTERS (ZVCs) by ensuring consistent deployment of SOPs and best practices, robust tracking and diagnosis of retail KPIs, and execution of structured improvement plans. The role acts as the central bridge between ZVC stores/partners and cross-functional teams, ensuring stores have the right capabilities, tools, technology, marketing support and processes to perform at their full potential.

Key Responsibilities

• SOP & Standard Practice Deployment Deploy and implement retail SOPs and standards across all ZVCs. Drive consistent adoption of standard ways of working across stores. Monitor adherence and identify execution gaps. Establish and replicate best practices across the ZVC network. Continuously improve SOPs based on store feedback and business requirements.
• Retail KPI Management & Analytics Own the tracking and performance review of key ZVC retail KPIs. Build and maintain a strong understanding of retail metrics and their interdependencies. Track and analyze footfall, conversion (eye-test, eye-test-to-purchase, overall), ATV, and revenue per store / per employee. Track and analyze product mix : frame, lens, sunglass and contact lens , along with frame–lens attachment, premiumization and brand/category mix. Track , analyze and improve quality KPIs such as NPS, returns Benchmark stores against the network and against best-performing ZVCs.
• Performance Diagnosis & Improvement Plans Identify underperforming stores, KPIs and categories. Conduct root-cause analysis to understand why performance is below potential. Develop structured framework with clear actions, owners and timelines. Work with ZVC partners and store teams to implement corrective actions. Track impact and ensure improvements are sustained. Scale successful interventions across the network.
• Cross-Functional Store Enablement Act as the key interface between ZVCs and Marketing, Training, Device/Technology, and other relevant functions. Translate store requirements and performance gaps into clear cross-functional actions. Ensure functions are aligned to store and business priorities. Drive closure of operational and capability gaps. Evaluate whether cross-functional interventions are translating into measurable store improvement.
• Store Capability & Execution Identify gaps in store team capability and behaviour. Partner with Training to ensure relevant interventions are deployed. Monitor whether training is translating into improved execution and KPIs. Support stores with playbooks, tools, coaching frameworks and standard practices.
• Retail Experience & Customer Journey Drive consistency in the ZVC consumer journey & experience. Monitor adherence to eye-test, consultation and selling standards. Identify friction points impacting conversion and consumer experience. Partner with relevant functions to improve customer experience and NPS.
• Retail Reporting & Governance Maintain a robust ZVC Retail Excellence dashboard. Prepare regular performance reviews highlighting: What happened | Why it happened | What needs to be done. Track action plans and ensure timely closure. Provide management with insights, risks, opportunities and recommendations.

Key Competencies

• More than 5-7 years of progressive sales / product Training experience with strong understanding of retail operations and retail KPIs Strong analytical and problem-solving ability Ability to translate data into actionable improvement plans Strong understanding of category/product mix and retail productivity SOP / process deployment experience Strong stakeholder and cross-functional management Ability to influence franchise/partner stores, Retail management experience will be preferred.
• Strong execution and project management skills Good Excel / BI / dashboarding capabilities Customer-centric and commercially oriented mindset

Your ZEISS Recruiting Team

Itishree Pani Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long‑term goal of the Carl Zeiss Foundation: to bring science and society into the future together. Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.