Sales Associate

Chawla Electronics; New Delhi; On-site; INR 167,000 - 279,000; Full time

Job summary

Chawla Electronics seeks a Sales Associate for a full-time on-site role in the Greater Delhi Area. You will assist customers in selecting electrical appliances, provide product information and demonstrations, and ensure a positive in-store experience.

You will greet customers, identify needs, recommend products, process sales, and support online orders and promotions. The position emphasizes strong customer service, basic POS and cash handling skills, and a willingness to learn about electronics

Qualifications

• Strong customer service and interpersonal skills to engage diverse customers.
• Sales and retail skills, including basic knowledge of point-of-sale systems and handling cash/digital payments.
• Basic product knowledge or interest in consumer electronics with willingness to learn features.

Responsibilities

• Greet customers and understand their needs to recommend products.
• Demonstrate products and provide information to assist purchase decisions.
• Process sales transactions and handle basic inquiries or issues.
• Maintain store displays and participate in promotional activities as needed.

Skills

Customer service

Interpersonal skills

Sales ability

Willingness to learn

Education

High school diploma

Tools

POS systems

Cash handling

Digital payments

Job description

Company Description

Chawla Electronics, part of The Chawla Enterprises, focuses on the sale and purchase of everyday electrical appliances such as televisions, induction cooktops, and speakers. The brand has been recognized in the consumer electronics industry since the 1990s and is known for delivering reliable, quality products. Chawla Electronics offers pricing that is accessible and appealing to a wide range of customers. The company is now expanding its presence online to provide retail customers with quality products at discounted prices, creating new opportunities for growth and customer engagement.

Role Description

The Sales Associate role is a full-time, on-site position based in the Greater Delhi Area. The Sales Associate will assist customers in selecting suitable electrical appliances, provide product information and demonstrations, and ensure a positive in-store experience. Day-to-day responsibilities include greeting customers, understanding their needs, recommending products, processing sales transactions, and handling basic inquiries or issues. The role also includes maintaining store displays, monitoring inventory levels on the sales floor, and supporting promotional activities and online order coordination as needed. The Sales Associate will work closely with the store team to achieve sales targets and uphold customer service standards.

Qualifications

• Strong customer service and interpersonal skills, with the ability to build rapport and communicate clearly with diverse customers.
• Sales and retail skills, including basic knowledge of point-of-sale systems, handling cash and digital payments, and working toward sales targets.
• Basic product knowledge or interest in consumer electronics such as TVs, speakers, and kitchen appliances, with willingness to learn technical features.
• Organizational and time management skills to handle multiple customers, maintain store presentation, and support inventory routines.
• Ability to work on-site in the Chandni Chowk Area, including weekends and peak retail hours as required.
• Prior experience in retail, electronics, or customer-facing roles is an advantage but not mandatory.
• Minimum high school diploma or equivalent; additional training in retail, sales, or electronics is a plus.
• Comfort with basic digital tools and online platforms to support the company’s growing online sales and customer engagement.