SALES AND MARKETING SPECIALIST

ABB; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ABB in Bengaluru seeks a Product Marketing Specialist to implement local go-to-market strategies for the Smart Buildings division, reporting to the Product Marketing Manager. You will help translate global product strategies into action in the local market from Peenya, Bangalore.

Responsibilities include market analysis, collaboration with Sales/FES, and delivering product training and marketing materials to support growth and customer engagement.

Qualifications

• B.E./B.Tech in Electrical & Electronics required.
• 5–9 years of practical electrical industry experience.
• Strong knowledge of LV switchgear market in final distribution.
• Willingness to travel extensively and expand customer networks.

Responsibilities

• Develop and implement local go-to-market strategies aligned with global objectives.
• Meet marketing and sales targets with performance monitoring and plans.
• Conduct market analysis and forecasting with Sales/FES teams.
• Provide product training, technical support, and marketing materials.

Skills

Electrical industry experience

Market strategy

Customer acquisition

Travel willingness

Cross-functional collaboration

Education

B.E./B.Tech in Electrical & Electronics

Job description

At ABB, we help industries run leaner and cleaner and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

EL Product Marketing Manager

What We Believe In

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your Role And Responsibilities

In this role, you will be working as Product Marketing Specialist and will be reporting to Product Marketing Manager. You will be a part of Electrification business area for Smart Building division based in Bangalore, India. You will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

The work model for the role is:

The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Peenya, Bangalore.

You will be mainly accountable for:

• Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
• Meets marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.
• Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
• Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.

Qualifications for the role:

• Holds a B.E/B.Tech in Electrical & Electronics Engineering.
• Possesses 5-9 years of experience in the electrical industry.
• Has extensive knowledge of the Low Voltage (LV) switchgear market in final distribution.
• Demonstrated experience in developing and executing business or customer acquisition strategies.
• Displays a motivated attitude with a keen interest in meeting customers and expanding business opportunities.
• Willing to travel extensively to explore and expand customer networks.
• Ability to align business objectives with strategic initiatives to reach sales and market targets.

More About Us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Divisions' highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.