PRODUCT MARKETING SPECIALIST

BlackBerry Inc.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ABB India is seeking a Product Marketing Specialist for the Electrification Smart Buildings division in Bengaluru. You will implement local go-to-market strategies, define product value propositions, and support Sales/FES with training and materials to boost market presence.

The role requires 5–9 years in the electrical industry, strong LV switchgear knowledge, and willingness to travel to expand customer networks. Based in Peenya, Bangalore, the position reports to the Product Marketing Manager.

Qualifications

• Holds a BE/BTech in Electrical & Electronics Engineering.
• 5–9 years of experience in the electrical industry.
• Knowledge of the LV switchgear market in final distribution.
• Experience developing and executing business or customer acquisition strategies.

Responsibilities

• Implements local go-to-market strategies aligned with global product marketing objectives and defines product value propositions.
• Meets marketing and sales targets by monitoring performance and creating growth plans.
• Performs market analysis and forecasting with Sales/FES teams based on customer insights and trends.
• Enhances sales efficiency by providing product training, technical support and marketing materials; promotes cross-functional collaboration.

Skills

Product marketing

Market analysis

Sales support

Cross-functional collaboration

Education

BE/BTech in Electrical & Electronics

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This Position reports to:EL Product Marketing ManagerWhat we believe inAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.Your role and responsibilitiesIn this role, you will be working as Product Marketing Specialist and will be reporting to Product Marketing Manager. You will be a part of Electrification business area for Smart Building division based in Bangalore, India. You will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global/local product strategy and implement all marketing activities, and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.The work model for the role is: #Li-OnsiteThe role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Peenya, Bangalore.You will be mainly accountable for:Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.Meets marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting cross-functional collaboration and knowledge sharing.Qualifications for the role:Holds a B.E/B.Tech in Electrical & Electronics Engineering.Possesses 5–9 years of experience in the electrical industry.Has extensive knowledge of the Low Voltage (LV) switchgear market in final distribution.Demonstrated experience in developing and executing business or customer acquisition strategies.Displays a motivated attitude with a keen interest in meeting customers and expanding business opportunities.Willing to travel extensively to explore and expand customer networks.Ability to align business objectives with strategic initiatives to reach sales and market targets.More about usABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.Recruitment Fraud WarningABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.View current job openings and apply at: https://careers.abb/global/en/homeFor more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning