Sales and CRM Head

Ranka Jewellers; Pune District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Ranka Jewellers seeks a Head of Sales & CRM to lead revenue delivery across its stores and drive clienteling and data discipline to convert buyers into repeat, referring patrons.

The role reports to the Director/Promoter and requires 5–10 years in sales with 4–5+ years in CRM leadership, preferably with jewellery or luxury retail experience. Strong Excel and PPT skills and a data-driven mindset are essential.

Qualifications

• MBA or related degree and 5–10 years in sales with 4–5+ years in CRM leadership.
• Jewellery/luxury retail or high-ticket goods background preferred.
• Experience in multi-store operations with P&L ownership.

Responsibilities

• Own sales targets across all stores and drive revenue growth.
• Lead and coach Store Sales Managers and teams to achieve targets.
• Design and implement CRM strategy, clienteling, and loyalty initiatives.

Skills

Sales leadership

CRM strategy

Multi-store management

P&L ownership

Vendor management

Education

MBA or related degree

Bachelor's in Business/Marketing

Tools

CRM tools

Excel

PowerPoint

Job description

The Head Sales & CRM owns revenue delivery and customer relationship strategy across Ranka Jewellers' stores driving in-store sales performance while building the clienteling and data discipline that turn buyers into repeat, referring patrons. Reports directly to the Director/Promoter, with accountability for revenue targets, team performance and customer database health. Experience in Sales and Jewellery background is preferable.

Key Responsibilities

Sales Leadership

• Own monthly/quarterly/annual sales targets across all stores, by category and by store.
• Lead, coach, and performance-manage Store Sales Managers and associates.
• Plan festive and wedding-season sales campaigns with marketing.
• Own the sales MIS — footfall, conversion, ATV, category mix — and report to the Director.

CRM & Client Relationship Management

• Build and own CRM strategy — database hygiene, segmentation, lifecycle communication.
• Design the clienteling playbook for high-value and repeat customers (VIP previews, wedding-cycle engagement).
• Select/manage CRM tools and an external vendor, per the agreed hybrid model (Ranka owns strategy, vendor owns software).
• Track repeat-purchase rate, referral rate, and lifetime value as core KPIs.
• Institutionalise the loyalty programme and ensure store teams use it consistently.

Cross-Functional

• Partner with marketing on lead gen/events, and with training on sales team skill-building.
• Input on new-store sales readiness during expansion planning.

Job Specification

Education & Experience

• Graduate/Postgraduate in Business, Marketing, or related field; MBA preferred, not mandatory.
• 5 to 10years total Sales experience, with 4–5+ years in sales & CRM leadership.
• Jewellery, luxury retail, or high-ticket consumer goods background strongly preferred.
• Proven multi-store team management and P&L/revenue ownership; hands-on CRM tool experience.

Good with Excel, Communciations, Customer Services, Problem Solving, postive attitude, Good with Sales Numbers and PPT skills, Team hanlding.

Core Skills

• Sales leadership: target-setting, conversion management, team coaching.
• CRM & clienteling: segmentation, lifecycle marketing, loyalty programme adoption.
• Commercial/analytical acumen and comfort managing an external vendor.
• Stakeholder management within a family-run promoter structure.

Personal Attributes

• High ownership; disciplined but warm — suited to trust-led, relationship-first luxury retail.
• Genuine interest in the jewellery/luxury category, not just retail metrics.