Retention & Engagement Marketing Lead

TigerHire; Mumbai; Hybrid; INR 4,000,000 - 7,000,000; Full time

Job summary

Spotify India is seeking a Retention & Engagement Marketing Lead to drive consumer retention and re-engagement across the listener lifecycle. You will develop strategies that deepen listener engagement, reduce churn and bring inactive users back by leveraging insights, data and creative campaigns.

You will collaborate with Data Science, Analytics and Consumer Insights teams to identify opportunities and define a connected retention roadmap with cross-functional partners.

Qualifications

• 8+ years of experience in growth, lifecycle, retention or CRM marketing.
• Proven ability to drive consumer engagement and retention.
• Experience designing segmentation and personalized journeys for large audiences.
• Comfort with data, analytics and experimentation to guide decisions.
• Ability to influence across Product, Analytics and Marketing teams.
• Curiosity about music, culture and digital experiences.

Responsibilities

• Lead Spotify India's retention and engagement strategy across the listener lifecycle.
• Identify drivers of disengagement and develop re-engagement tactics to reduce churn.
• Create tailored retention programs for different listener segments.
• Build personalized listener journeys aligned with music, artists and features.
• Collaborate with Data Science, Analytics and Consumer Insights to turn data into actions.
• Define KPIs, track performance, and run experiments to improve results.
• Coordinate with Product, Music, Brand, Media and Consumer Marketing for a unified roadmap.
• Translate insights and trends into clear recommendations for marketing priorities.

Skills

Growth & lifecycle marketing

CRM & retention campaigns

Segmentation & personalization

Data analytics & experimentation

Cross-functional collaboration

Audience insights

Job description

At Spotify, our mission is to unlock the potential of human creativity by connecting creators with fans and helping listeners discover the audio they love. As we continue to grow in India, building lasting relationships with our listeners is central to our success.

Our Marketing team plays a key role in shaping how people discover, experience and stay connected to Spotify. We're looking for a Retention & Engagement Marketing Lead to develop strategies that deepen listener engagement, reduce churn and bring inactive users back. You'll combine consumer insights, data and creativity to build experiences that give listeners more reasons to return to Spotify.

What You'll Do

• Lead Spotify India's consumer retention and engagement marketing strategy across the listener lifecycle, from new and active users to dormant and lapsed listeners.
• Identify the key drivers of disengagement and churn, and develop targeted strategies that encourage repeat listening and long-term retention.
• Build tailored retention and re-engagement strategies for different listener segments, using behavioural insights, preferences and engagement patterns.
• Create personalised listener journeys that connect audiences with relevant music, artists, content and Spotify features.
• Partner with Data Science, Analytics and Consumer Insights teams to uncover engagement opportunities and turn consumer insights into actionable marketing initiatives.
• Define and track key performance indicators, including retention, churn, reactivation, daily and monthly active users, and engagement. Use experimentation to measure incremental impact and continuously improve results.
• Collaborate with Product, Music, Brand, Media and Consumer Marketing teams to develop a connected retention roadmap that brings together product experiences, music releases, artists and cultural moments.
• Translate insights and performance trends into clear recommendations that influence marketing priorities and drive measurable business outcomes.

Who You Are

• You have 8+ years of experience in growth, lifecycle, retention or customer relationship management (CRM) marketing, with a track record of driving consumer engagement and retention.
• You understand consumer behaviour and know how to turn insights into strategies that encourage repeat usage and build long-term relationships.
• You have experience developing segmentation strategies, personalised consumer journeys and engagement programmes for large consumer audiences.
• You are confident working with data, analytics and experimentation to identify opportunities, evaluate performance and make informed decisions.
• You think beyond individual campaigns and channels, focusing on how marketing can influence consumer behaviour and deliver measurable business impact.
• You can bring teams together around shared goals and collaborate effectively with Product, Analytics, Data Science and Marketing partners.
• You are comfortable balancing long-term strategy with hands-on execution, adapting your approach as you learn what works.
• You are curious about music, culture and how digital experiences can create meaningful connections with listeners.
• Where You'll Be
• This role is based in Mumbai
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.