Retention & Engagement Marketing Lead

Spotify; Mumbai; Hybrid; INR 4,000,000 - 6,000,000; Full time

Job summary

Spotify India is seeking a Retention & Engagement Marketing Lead to shape listener retention across the lifecycle, from new users to dormant listeners. You will identify churn drivers, create personalized journeys, and collaborate with Data Science, Analytics and Consumer Insights teams to turn insights into initiatives that improve retention and engagement.

You will partner with Product, Music, Brand, Media and Consumer Marketing to align strategies and measure success through KPIs like

Qualifications

• 8+ years in growth, lifecycle, or CRM marketing.
• Experience building segmentation strategies and personalized journeys.
• Proficient with data, analytics, and experimentation.
• Ability to collaborate with Product, Analytics, Data Science and Marketing teams.

Responsibilities

• Lead retention and engagement strategy across the listener lifecycle.
• Identify drivers of disengagement and craft targeted strategies.
• Build tailored journeys for listener segments using behavioral insights.
• Partner with Data Science, Analytics and Consumer Insights to translate insights into initiatives.
• Define and track KPIs like retention, churn, reactivation, DAU/MAU.
• Translate insights into clear recommendations to influence marketing priorities.

Skills

CRM marketing

Lifecycle marketing

Segmentation

Data analytics

Cross-team collab

Job description

At Spotify, our mission is to unlock the potential of human creativity by connecting creators with fans and helping listeners discover the audio they love. As we continue to grow in India, building lasting relationships with our listeners is central to our success.

Our Marketing team plays a key role in shaping how people discover, experience and stay connected to Spotify. We're looking for a Retention & Engagement Marketing Lead to develop strategies that deepen listener engagement, reduce churn and bring inactive users back. You'll combine consumer insights, data and creativity to build experiences that give listeners more reasons to return to Spotify.

What You'll Do

• Lead Spotify India's consumer retention and engagement marketing strategy across the listener lifecycle, from new and active users to dormant and lapsed listeners.
• Identify the key drivers of disengagement and churn, and develop targeted strategies that encourage repeat listening and long-term retention.
• Build tailored retention and re-engagement strategies for different listener segments, using behavioural insights, preferences and engagement patterns.
• Create personalised listener journeys that connect audiences with relevant music, artists, content and Spotify features.
• Partner with Data Science, Analytics and Consumer Insights teams to uncover engagement opportunities and turn consumer insights into actionable marketing initiatives.
• Define and track key performance indicators, including retention, churn, reactivation, daily and monthly active users, and engagement. Use experimentation to measure incremental impact and continuously improve results.
• Collaborate with Product, Music, Brand, Media and Consumer Marketing teams to develop a connected retention roadmap that brings together product experiences, music releases, artists and cultural moments.
• Translate insights and performance trends into clear recommendations that influence marketing priorities and drive measurable business outcomes.

Who You Are

• You have 8+ years of experience in growth, lifecycle, retention or customer relationship management (CRM) marketing, with a track record of driving consumer engagement and retention.
• You understand consumer behaviour and know how to turn insights into strategies that encourage repeat usage and build long-term relationships.
• You have experience developing segmentation strategies, personalised consumer journeys and engagement programmes for large consumer audiences.
• You are confident working with data, analytics and experimentation to identify opportunities, evaluate performance and make informed decisions.
• You think beyond individual campaigns and channels, focusing on how marketing can influence consumer behaviour and deliver measurable business impact.
• You can bring teams together around shared goals and collaborate effectively with Product, Analytics, Data Science and Marketing partners.
• You are comfortable balancing long-term strategy with hands‑on execution, adapting your approach as you learn what works.
• You are curious about music, culture and how digital experiences can create meaningful connections with listeners.

Where You'll Be

• This role is based in Mumbai
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.