Retail Store Manager

Lenskart; Kottayam; On-site; INR 420,000 - 660,000; Full time

Job summary

Lenskart Store Manager in India oversees sales targets, customer experience, and staff development at the store level.

Your role links strategy to on-the-floor execution, ensuring SOPs are followed, stock availability, and high service quality. Candidates should have a graduate degree and strong leadership, communication, and multitasking abilities.

Qualifications

• Graduate degree or diploma required.
• Strong leadership and coaching abilities.
• Excellent communication and interpersonal skills.
• Ability to manage multiple tasks and priorities.
• Knowledge of retail operations and customer service standards.

Responsibilities

• Drive store sales and achieve targets through effective team leadership.
• Coach and develop staff to deliver high customer satisfaction.
• Maintain SOPs, cash handling, and stock accuracy.
• Ensure high standards of store upkeep and product presentation.
• Engage with customers to build long-term relationships.

Skills

Customer focus

People management

Sales leadership

Communication skills

Brand standards adherence

Education

Graduate

Tools

POS System

Inventory software

Job description

JOB DESCRIPTION-STORE MANAGER

Title Store Manager

Reporting to Area Operations Manager

Skip Level City/Zonal Manager

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Area Activities expected to be performed by a Lenskart Store Manager

Customer focus:

• Driving Net
• Promoter Score Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that
• Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring
• this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers Driving sales vs. Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership plan Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company development training modules
• (Attrition Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to Control) execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it
• Monitoring cash reconciliation to ensure there is no mismatch of store funds

Cash & Inventory

• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions management are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerEnsuring that all store employees, including the Optometrist, are taken care of and their issues

Supervision

• are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality
• standards
• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees

SOP adherence &

• implementation Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the storeMaintaining the store as per Lenskart standards, regularly cleaning the frames and other

Store upkeep &

• equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or
• damage in the store Personal attributes & competencies
• Minimum qualification: Graduate
• Ability to act as a link between strategy and execution
• Ability to develop and inspire people to achieve their best
• Ability to build rapport and trusting relationships
• Ability to understand stated and unstated needs of the customer and offer solutions
• Clear communication and active listening skills
• Ability to adapt to a changing environment and openness to learn
• Proactive task ownership, result-orientation, and customer-orientation
• Ability to multitask and organize activities based on priority