JOB DESCRIPTION
STORE MANAGER
Title - Store Manager
Reporting to - Area Operations Manager
Skip Level - City/Zonal Manager
About Lenskart
With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customer eye powers.
About the Role
A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.
Responsibilities Area Activities expected to be performed by a Lenskart Store Manager
- Greeting customers when they enter store and coaching the team to do the same
- Displaying commitment towards providing exceptional Customer Service and ensuring that
- Lenskart associates also treat Customer Satisfaction as a priority
- Dealing with customer service issues such as queries and complaints at store level and ensuring
- this is consistent with the team
Customer focus: Driving Net Promoter Score
- Striving to have long lasting and fruitful relationships with each of our customers
Driving sales vs. plan
- Assessing field capability and establish performance priorities at group level
- Assisting in recruiting and selecting high potential staff
People development
- Providing effective on-the-job training and guidance to team members making use of company training modules
- Delivering clear, motivating and constructive feedback in a timely manner to all retail associates ,Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
- (Attrition Control)
- Understanding the reasons for attrition and taking measures to control it ,Monitoring cash reconciliation to ensure there is no mismatch of store funds ,Ensuring availability of required merchandise and services
Conducting stocktakes regularly Cash & Inventory management
- Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
- Performing the necessary quality checks for the new products
- Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer
- Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved Supervision
- Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards
- Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
- Updating colleagues on business performance, new initiatives and other important issues
- Scheduling the team shift timings to meet the store and business needs and demands
- Ensuring staffing levels are adequate to effectively operate the store
SOP adherence & implementation
- Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
- Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store
Store upkeep & maintenance
Personal attributes & competencies
- Minimum qualification: Graduate
- Ability to act as a link between strategy and execution
- Ability to develop and inspire people to achieve their best
- Ability to build rapport and trusting relationships
- Ability to understand stated and unstated needs of the customer and offer solutions
- Clear communication and active listening skills
- Ability to adapt to a changing environment and openness to learn
- Proactive task ownership, result-orientation, and customer-orientation
- Ability to multitask and organize activities based on priority