Retail Marketing Executive

Frido; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Frido is seeking a Retail Marketing Executive with 2–4 years of hands-on experience in core retail marketing to drive store-level campaigns, local activations, mall marketing, and partnerships across Frido Experience Stores.

The role involves planning, coordinating, and measuring campaigns, collaborating with sales and marketing teams, and ensuring brand guidelines across all touchpoints. Based in Pune, this position requires strong execution and analytical skills.

Qualifications

• Strong understanding of core retail marketing and offline marketing.
• Experience in BTL, LAM, mall marketing, activations, and partnerships.
• Strong campaign planning and execution skills.
• Vendor and agency management.
• Good understanding of retail customer behaviour and store-level marketing.
• Strong analytical and reporting skills.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Proficiency in MS Excel/Google Sheets and PowerPoint.

Responsibilities

• Plan and execute store-level retail marketing campaigns to drive footfall and revenue.
• Develop and execute Local Area Marketing (LAM) activities around stores.
• Plan and coordinate BTL activations, society activations, corporate tie-ups, gym partnerships, and other local partnerships.
• Manage mall marketing activities, including mall promotions, branding opportunities, events, and activations.
• Coordinate with mall management teams for marketing calendars, permissions, branding, and promotional opportunities.
• Identify and execute opportunities for cross-promotions and local brand partnerships.
• Plan promotional campaigns, offers, and customer acquisition initiatives in collaboration with sales and marketing teams.
• Track campaign performance through footfall, leads, conversions, revenue, ROI, and customer acquisition.
• Coordinate with creative, digital, retail operations, and store teams to ensure timely execution of campaigns.
• Manage marketing collaterals, in-store branding, POSM, standees, posters, flyers, and other retail communication assets.
• Conduct competitor and market research to identify relevant retail marketing opportunities.
• Support new store launches and store-level marketing plans.
• Prepare regular reports on campaign performance and provide actionable insights.
• Manage vendors and agencies for offline marketing activities, including quotations, execution, and timelines.
• Ensure brand guidelines are consistently followed across all retail touchpoints.

Skills

Retail marketing

Offline marketing

Campaign planning

Vendor management

Cross-functional coordination

Data analysis

MS Excel

PowerPoint

Tools

MS Excel

Google Sheets

PowerPoint

Job description

Location: Amar Tech Park (ATP), Balewadi, Pune

Experience: 2–4 Years

Function: Retail Marketing

Employment Type: Full-time

About Frido

Frido is a consumer lifestyle brand focused on creating innovative products that improve everyday comfort, mobility, and ergonomics. With a growing retail presence across India, we are looking for a Retail Marketing Executive to drive marketing initiatives that increase store visibility, footfall, customer engagement, and revenue.

Role Overview

We are looking for a Retail Marketing Executive with 2–4 years of hands-on experience in core retail marketing. The candidate will be responsible for planning and executing store-level marketing initiatives, local activations, mall marketing, partnerships, and campaigns to drive footfall and sales across Frido Experience Stores.

Key Responsibilities

• Plan and execute store-level retail marketing campaigns to drive footfall and revenue.
• Develop and execute Local Area Marketing (LAM) activities around stores.
• Plan and coordinate BTL activations, society activations, corporate tie-ups, gym partnerships, and other local partnerships.
• Manage mall marketing activities, including mall promotions, branding opportunities, events, and activations.
• Coordinate with mall management teams for marketing calendars, permissions, branding, and promotional opportunities.
• Identify and execute opportunities for cross-promotions and local brand partnerships.
• Plan promotional campaigns, offers, and customer acquisition initiatives in collaboration with sales and marketing teams.
• Track campaign performance through footfall, leads, conversions, revenue, ROI, and customer acquisition.
• Coordinate with creative, digital, retail operations, and store teams to ensure timely execution of campaigns.
• Manage marketing collaterals, in-store branding, POSM, standees, posters, flyers, and other retail communication assets.
• Conduct competitor and market research to identify relevant retail marketing opportunities.
• Support new store launches and store-level marketing plans.
• Prepare regular reports on campaign performance and provide actionable insights.
• Manage vendors and agencies for offline marketing activities, including quotations, execution, and timelines.
• Ensure brand guidelines are consistently followed across all retail touchpoints.

Key Skills

• Strong understanding of core retail marketing and offline marketing.
• Experience in BTL, LAM, mall marketing, activations, and partnerships.
• Strong campaign planning and execution skills.
• Vendor and agency management.
• Good understanding of retail customer behaviour and store-level marketing.
• Strong analytical and reporting skills.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Proficiency in MS Excel/Google Sheets and PowerPoint.

Who We're Looking For

• 2–4 years of experience in core retail marketing, preferably with a consumer, retail, D2C, lifestyle, furniture, or FMCG brand.
• Candidates with hands-on experience in store marketing and offline activations will be preferred.
• Someone who can independently plan, execute, and measure retail marketing initiatives.
• Strong execution-oriented mindset with the ability to work closely with store and cross-functional teams.