Retail Campaign Manager

Mediamint; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

MediaMint is seeking a Campaign Manager in Hyderabad to lead end-to-end digital advertising campaigns across Amazon Ads, Google Ads, Meta, and leading DSPs. You will coordinate with multiple teams, configure, traffic, and optimize campaigns, and ensure timely delivery with QA precision.

The role requires strong analytical skills, campaign trafficking expertise, and the ability to manage multiple campaigns with accuracy while driving ROAS and CPA improvements.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.
• 36 years of experience in Digital Campaign Management, Ad Operations, Performance Marketing, or Retail Media.
• Hands-on experience with advertising platforms such as: Amazon Ads, Google Ads
• Strong understanding of campaign trafficking, targeting, tracking, and optimization.
• Experience managing Display, Video, and Audio advertising campaigns.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously while maintaining high accuracy.
• Knowledge of attribution models, conversion tracking, and campaign measurement.
• Strong attention to detail and commitment to campaign quality.

Responsibilities

• Manage the complete campaign lifecycle from advertiser onboarding through campaign launch, optimization, and reporting.
• Configure and traffic campaigns across digital advertising platforms while ensuring accuracy and compliance.
• Coordinate with Campaign Creative Managers, Creative, Design, Sales, Ad Operations, and Policy teams to ensure campaign readiness.
• Set up insertion orders, creatives, audience targeting, budgets, bidding strategies, and tracking parameters.
• Perform thorough quality assurance (QA) before campaign launch to ensure error-free execution.
• Monitor campaign delivery and troubleshoot pacing, delivery, targeting, creative, and tracking issues.
• Optimize campaigns using performance metrics such as ROAS, CPA, CTR, CVR, CPC, CPM, and conversion rates.
• Manage campaign budgets, monitor spend pacing, and maximize return on advertising investment.
• Generate regular campaign performance reports with actionable recommendations.
• Analyze campaign data to identify optimization opportunities and improve overall campaign effectiveness.
• Execute A/B tests for creatives, audiences, bidding strategies, and placements.
• Ensure compliance with advertising platform policies and internal quality standards.
• Maintain campaign documentation, operational processes, and best practices.
• Support advertisers through onboarding, campaign education, and issue resolution.
• Work efficiently in a fast-paced environment while managing multiple concurrent campaigns and meeting strict deadlines.

Skills

Campaign management

Ad operations

Performance marketing

Campaign analytics

Excel

Stakeholder management

A/B testing

Campaign trafficking

Google Ads

Amazon Ads

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Amazon Ads

Meta Ads

Job description

What to expect at MediaMint?

We love people who define their surroundings and who are constantly looking to learn new things. We value honesty and integrity above all. We love people who are honest, self-aware and intent on bettering themselves each day. If you love growth - professional and personal, then MediaMint is most likely the place for you! What do we do?

MediaMint is an AI-powered Revenue Operations services company dedicated to accelerating innovation and revenue growth for platforms and publishers worldwide. Our mission is to enhance operational efficiency, scalability, customer satisfaction, and data-driven insights through advanced technology, automation, and AI capabilities. We serve industry leaders across AdTech, Consumer, CTV, Publishing, and Retail.

Job Description:

• The Campaign Manager is responsible for the end-to-end execution of digital advertising campaigns across multiple advertising platforms, ensuring accurate campaign setup, trafficking, quality assurance, optimization, and successful delivery.
• This role works closely with the Campaign Creative Manager (CCM), Design, Sales, Ad Operations, and Ad Policy teams to ensure campaigns launch on time, meet platform compliance requirements, and achieve client performance objectives.
• The ideal candidate possesses strong campaign execution expertise, analytical skills, and experience managing Display, Video, Audio, and Retail Media campaigns across platforms such as Amazon Ads, Google Ads, Meta, and leading DSPs.

Responsibilities:

• Manage the complete campaign lifecycle from advertiser onboarding through campaign launch, optimization, and reporting.
• Configure and traffic campaigns across digital advertising platforms while ensuring accuracy and compliance.
• Coordinate with Campaign Creative Managers, Creative, Design, Sales, Ad Operations, and Policy teams to ensure campaign readiness.
• Set up insertion orders, creatives, audience targeting, budgets, bidding strategies, and tracking parameters.
• Perform thorough quality assurance (QA) before campaign launch to ensure error-free execution.
• Monitor campaign delivery and troubleshoot pacing, delivery, targeting, creative, and tracking issues.
• Optimize campaigns using performance metrics such as ROAS, CPA, CTR, CVR, CPC, CPM, and conversion rates.
• Manage campaign budgets, monitor spend pacing, and maximize return on advertising investment.
• Generate regular campaign performance reports with actionable recommendations.
• Analyze campaign data to identify optimization opportunities and improve overall campaign effectiveness.
• Execute A/B tests for creatives, audiences, bidding strategies, and placements.
• Ensure compliance with advertising platform policies and internal quality standards.
• Maintain campaign documentation, operational processes, and best practices.
• Support advertisers through onboarding, campaign education, and issue resolution.
• Work efficiently in a fast-paced environment while managing multiple concurrent campaigns and meeting strict deadlines.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field.
• 36 years of experience in Digital Campaign Management, Ad Operations, Performance Marketing, or Retail Media.
• Hands-on experience with advertising platforms such as: Amazon Ads, Google Ads
• Strong understanding of campaign trafficking, targeting, tracking, and optimization.
• Experience managing Display, Video, and Audio advertising campaigns.
• Advanced proficiency in Microsoft Excel or Google Sheets.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously while maintaining high accuracy.
• Knowledge of attribution models, conversion tracking, and campaign measurement.
• Strong attention to detail and commitment to campaign quality.