Retail Business Development Manager

KisanKraft Limited; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

KisanKraft Limited, Bengaluru-headquartered agricultural equipment and power tools company, invites applications for a Retail Business Development Manager to develop retail business models for exclusive showrooms and franchise outlets in the assigned city.

The role involves defining strategy, promoting activities, recruiting franchisors, tracking sales performance, and ensuring franchise standards, with travel within the city and surrounding belts.

Qualifications

• Graduate in any discipline.
• MBA/PGDM in Sales/Marketing/Rural Management is an added advantage.
• 4–8 years of experience in retail sales, channel sales, or distribution.
• Strong track record in secondary sales generation and channel/dealer relationships.
• Experience planning and executing on-ground promotional campaigns.
• Willingness to travel within the city and surrounding catchment.
• Local market knowledge of the assigned territory is an advantage.
• Proficiency in the local language of the assigned territory.

Responsibilities

• Retail Sales Development – Showroom design, product mix and placement; drive footfall and revenue growth.
• Secondary Sales – Drive sales via city dealer network; track stock turnover and offtake.
• Promotional & Market Activation – Plan and execute local activities, meets, demos and campaigns.
• Channel & Relationship Management – Build and maintain dealer and end-user relationships.
• Performance Tracking & Reporting – Track outlet performance and report to State/Zonal Head.
• Franchise Store Maintenance – Ensure compliant displays, hygiene and branding.
• Product & Merchandising Compliance – Ensure product range, pricing and merchandising standards.
• After Sales Service – Ensure spare parts availability and service quality with trainings.
• Market Intelligence – Gather farmer preferences and competitor activity for strategy.

Skills

Retail sales

Channel sales

Franchise management

Promotional campaigns

Market intelligence

Relationship management

Education

Graduate in any discipline

MBA/PGDM in Sales/Marketing/Rural Management

Job description

Role: Retail Business Development Manager

Reports To: State / Zonal Sales Head

Employment Type: Full-time

KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities.

• You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.
• You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.

Key Responsbilities

• Retail Sales Development – Showroom design, product mix and placement Drive footfall, conversion, and revenue growth at the franchise retail outlet.
• Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands, Tracking and improving stock turnaround and channel offtake.
• Promotional & Market Activation – Plan and execute local promotional activities Farmer meets, product demonstrations, in-outlet campaigns, local advertising Tie-ups to build brand visibility and drive walk-ins. Digital marketing campaigns: convert leads generated into orders
• Channel & Relationship Management – Build and maintain relationships with primary and secondary dealers End User channels e.g., nursery, agri-institutes and the farmers in the assigned city and surrounding catchment area; Ensure adherence to agreed retail and franchise standards, including preferred display of our products.
• Performance Tracking & Reporting – Track outlet performance against sales target, and promotional-activity targets Report regularly to the State/Zonal Sales Head.
• Franchise Store Maintenance – Ensure the franchise outlet is maintained in line with KisanKraft's brand, display, hygiene Ensure operational standards, including store layout, signage, product display, and upkeep.
• Product & Merchandising Compliance – Ensure the franchise outlets reflect the agreed product range, merchandising, pricing, and service standards Coordinate stock availability with the supply chain team.
• After Sales Service – Ensure that franchise outlets have highest after-sale service standards, including spare part availability, trained mechanics. Arrange pre and post season service camps to increase customer satisfaction, and service revenue for dealers. Provide training for franchise and dealer mechanics, as needed at our regional offices or at factory.
• Market Intelligence – Gather ground-level intelligence on competitor activity, farmer preferences, and local market trends to assess city-level sales and develop franchise strategy.

Candidate Requirements:

• Graduate in any discipline
• Added advantage: MBA/PGDM in Sales, Marketing, or Rural Management
• 4–8 years of experience in retail sales, channel sales, or distribution, ideally in agri-inputs, farm equipment, consumer durables, or FMCG/FMCD.
• Strong track record in secondary sales generation and channel/dealer relationship management.
• Experience planning and executing on-ground promotional and activation campaigns.
• Willingness to travel within the city and surrounding catchment/district.
• Local market knowledge of assigned territory and surrounding agricultural belts is an advantage.
• Proficiency in the local language of assigned territory

Key Attributes:

• Entrepreneurial and rural channel/retail experience.
• Strong relationship-building and influencing skills.
• Data-oriented — comfortable tracking sell-out, stock, and promotional-activity metrics.
• Self-starter, able to operate with a high degree of autonomy in a single-city market.