Require a Media Buying & Selling in Mumbai
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Job Description
THE MANDATE:
You are the "Market Liaison." This is a dual-focus role requiring the tactical precision of a Media Buyer and the revenue-driven mindset of a Media Seller. You will manage the lifecycle of media inventory—from negotiating with vendors for prime OOH sites to selling integrated, tech-enabled "brand experiences" to major Indian agencies and direct clients.
Key Responsibilities
- Media Buying & Planning: Lead the end-to-end planning and buying for OOH and Transit media. Secure prime inventory (Billboards, Transit, Digital Screens) at optimal rates to maximize client ROI.
- Revenue Generation (Selling): Pitch and sell SkyBlue’s international and domestic media assets to Indian advertisers, particularly focusing on Cross-Media Bundles (OOH + Digital + In-Film).
- Vendor & Agency Management: Build a robust network of suppliers and media owners across India. Maintain "top-to-top" relationships with buying teams at major agencies (GroupM, Madison, etc.).
- OTT & In-Film Integration: Leverage SkyBlue’s unique positioning to package traditional outdoor offerings with innovative brand placements in films and OTT content.
- Pricing & Intelligence: Develop pricing benchmarks and market intelligence reports to ensure SkyBlue remains competitive in the fragmented Indian OOH landscape.
Requirements
IDEAL PROFILE:
- The Agency Veteran: 5–12+ years of experience within the media buying/planning teams of a reputed agency or a major media owner.
- OOH Specialist: Deep roots in the Indian OOH ecosystem with a proven track record of managing large-scale outdoor budgets.
- Integrated Thinker: Ability to look beyond a single hoarding and visualize how a brand story travels from a "Bus Wrap" to a "Digital Screen."
- Network Heavyweight: A ready-to-use black book of vendors and media agency leads across the country.