Analytics Specialist

Publicis Global Delivery (PGD); Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Analytics professional to design and maintain an integrated measurement dashboard spanning executive, channel, funnel, and brand views. You will translate stakeholder questions into KPI definitions, analytics specs and robust reporting that prioritizes business outcomes over vanity metrics.

The role requires 7-9 years in data analytics within digital media, strong data interpretation, complex project management and excellent communication

Qualifications

• 7-9 years of related work experience in data analytics with digital media domain exposure.
• Ability to interpret large datasets and translate findings into actionable business insights.
• Experience managing complex projects and multiple stakeholder groups.
• Excellent communication and presentation skills.

Responsibilities

• Translate stakeholder needs and business questions into clear dashboard requirements, KPI definitions and analytical specifications.
• Design and maintain executive reporting for spend, conversions, pipeline, revenue influenced, business targets and monthly pacing.
• Build channel analysis that connects investment and activity to MQLs, opportunities, pipeline, revenue, ROAS and cost per dollar of pipeline.
• Develop funnel reporting across awareness, consideration, intent, MQL, SQL, opportunity and closed-won stages, including stage conversion and account progression.
• Create brand measurement that links share of voice, AI visibility, brand health and investment to awareness, traffic and downstream funnel outcomes.
• Produce placement-, campaign-, product-, region- and account-level analysis where it improves optimization and decision-making.
• Integrate and reconcile data from Salesforce CRM, 6sense, LinkedIn Campaign Manager, Google Ads, GA4, SEMrush and relevant brand or AI-visibility platforms
• Define data mappings, transformation rules and calculation methods so metrics remain consistent across views and reporting periods.
• Perform data quality assurance, investigate anomalies, reconcile conflicting figures and clearly distinguish validated, illustrative and modelled outputs.
• Document metric definitions, source systems, ownership, access dependencies, assumptions and known limitations.
• Identify gaps in data access or instrumentation and work with CRM, RevOps, media, analytics and technology teams to resolve them.
• Support a repeatable Data Council process by preparing analysis, presenting recommendations, logging decisions and translating agreed actions into dashboard updates.
• Deliver concise insight and recommendations for senior stakeholders, explaining what changed, why it matters and what action should follow.
• Design the data foundation to support future effectiveness analysis and marketing mix modelling without overstating current analytical capability
• Analyse organic performance, rankings, SERP changes, clicks, impressions, cannibalisation, and ad hoc investigations
• Deliver monthly and quarterly SEO reports, from data collection through to client-ready insights and presentations
• Build SEO business cases and manage stakeholder follow-up actions
• Provide analytical support and recommendations to internal teams and clients
• Support innovation, automation, process improvement, and knowledge sharing within the analytics function
• Manage client and stakeholder communications relating to reporting, insights, and business outcomes
• Identify risks, maintain delivery timelines, and ensure high-quality reporting output

Skills

Data analytics

Digital media domain

Stakeholder management

Communication & presentation

Job description

Job locations available

Bangalore, Gurgaon, Mumbai, Pune, Hyderabad

Turn complex marketing, CRM, digital and intent data into trusted, decision-ready insight. The role will develop and continuously improve an integrated measurement dashboard spanning Executive, Channel, Funnel and Brand views, ensuring that reporting prioritizes business outcomes, target pacing and actionability rather than standalone media metrics.

• Translate stakeholder needs and business questions into clear dashboard requirements, KPI definitions and analytical specifications.
• Design and maintain executive reporting for spend, conversions, pipeline, revenue influenced, business targets and monthly pacing.
• Build channel analysis that connects investment and activity to MQLs, opportunities, pipeline, revenue, ROAS and cost per dollar of pipeline.
• Develop funnel reporting across awareness, consideration, intent, MQL, SQL, opportunity and closed-won stages, including stage conversion and account progression.
• Create brand measurement that links share of voice, AI visibility, brand health and investment to awareness, traffic and downstream funnel outcomes.
• Produce placement-, campaign-, product-, region- and account-level analysis where it improves optimization and decision-making.
• Integrate and reconcile data from Salesforce CRM, 6sense, LinkedIn Campaign Manager, Google Ads, GA4, SEMrush and relevant brand or AI-visibility platforms
• Define data mappings, transformation rules, attribution logic and calculation methods so metrics remain consistent across views and reporting periods.
• Perform data quality assurance, investigate anomalies, reconcile conflicting figures and clearly distinguish validated, illustrative and modelled outputs.
• Document metric definitions, source systems, ownership, access dependencies, assumptions and known limitations.
• Identify gaps in data access or instrumentation and work with CRM, RevOps, media, analytics and technology teams to resolve them.
• Support a repeatable Data Council process by preparing analysis, presenting recommendations, logging decisions and translating agreed actions into dashboard updates.
• Deliver concise insight and recommendations for senior stakeholders, explaining what changed, why it matters and what action should follow.
• Design the data foundation to support future effectiveness analysis and marketing mix modelling without overstating current analytical capability
• Analyse organic performance, rankings, SERP changes, clicks, impressions, cannibalisation, and ad hoc investigations
• Deliver monthly and quarterly SEO reports, from data collection through to client-ready insights and presentations
• Build SEO business cases and manage stakeholder follow-up actions
• Provide analytical support and recommendations to internal teams and clients
• Support innovation, automation, process improvement, and knowledge sharing within the analytics function
• Manage client and stakeholder communications relating to reporting, insights, and business outcomes
• Identify risks, maintain delivery timelines, and ensure high-quality reporting output

You will fit right in if you have –

• 7-9 years of related work experience in data analytics with digital media domain exposure
• Ability to interpret large datasets and translate findings into actionable business insights
• Experience managing complex projects and multiple stakeholder groups
• Excellent communication and presentation skills