Remote AI Trainer: Calling Marathi Internet Trends, Memes & Culture Experts

Apex Data Sciences; India; On-site; INR 900,000 - 1,300,000; Full time

Job summary

A leading data science company is seeking individuals who live and breathe Indian internet culture. This role involves teaching AI models to grasp Indian trends and cultural nuances, creating authentic examples of memes, and evaluating AI outputs for cultural appropriateness. An active presence on social media platforms and fluency in Marathi are essential. The goal is to ensure AI understands the essence of Indian digital culture, focusing on real-world cultural fluency rather than formal credentials.

Qualifications

• Fluent in Marathi (reading, writing, and cultural fluency).
• Active social media presence and understanding of trends.
• Ability to explain why something is trending.
• Deep knowledge of Indian memes, slang, humour, irony and sarcasm.
• Ability to explain why something is trending, not just identify that it is trending.

Responsibilities

• Teach AI models about Indian internet culture.
• Create examples of trends and memes.
• Evaluate AI outputs for cultural realism.
• Evaluate AI outputs in Marathi for tone accuracy, cultural realism, humour accuracy, and relevance.

Skills

Fluent in Marathi

Strong command of English

Active presence on social media

Understanding of Indian memes and culture

Ability to explain trends

Trend explanation

Job description

Compensation: Among the highest in the industry, aligned with experience and expertise.

Who should apply

We are not looking for casual scrollers or passive social media users. We are looking for people who are deeply plugged into India’s real-time internet culture and understand how trends emerge, evolve, and spread.

You should meet most of the following:

• Fluent in Marathi (reading, writing, and cultural fluency)
• Strong command of English (to explain trends and evaluate AI outputs)
• Active presence across platforms like Instagram, WhatsApp, YouTube, X (Twitter), Snapchat, Reddit, etc.
• Strong understanding of:
• Indian memes, slang, humour, irony, and sarcasm
• Viral trends and evolving formats
• Platform-specific cultures (what works on Reels vs X vs WhatsApp, etc.)
• Trending hashtags, challenges, formats, and content styles
• Regional internet cultures and online communities
• Ability to explain why something is trending, not just identify that it is trending
• Creators, influencers, meme creators, community managers, or deeply engaged digital culture participants are strongly preferred.
• No academic background required. Real-world cultural fluency matters more than formal credentials.

Your Role

• Teach AI models to understand Indian internet culture the way real people experience it
• Create culturally authentic examples of trends, memes, slang, and online behavior
• Explain the deeper context behind viral content so AI understands meaning, not just words
• Evaluate AI outputs in Marathi for tone accuracy, cultural realism, humour accuracy, and relevance
• Identify AI blind spots, such as:
• Misinterpreting humour, irony, or sarcasm
• Missing India-specific cultural nuance
• Overgeneralizing global trends without Indian context
• Collaborate with a global team shaping how AI understands modern digital culture

This is not a content-writing gig. We are looking for people who genuinely live inside Indian internet culture and can instantly tell when something feels authentic vs out of touch.