Relationship Manager Platinum

Au Small Finance Bank Ltd.; Lakheri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AU Small Finance Bank Limited is seeking a Relationship Manager Platinum to grow high-net-worth banking relationships, drive assets and liabilities, and deepen client engagement in the Rajasthan region. You will utilize CRM to profile clients, promote digital channels, and ensure profitable cross-sell across the bank’s product suite while meeting targets.

The role requires field outreach, strong communication, and a client-centric mindset to deliver superior service and sustainable growth.

Qualifications

• Proven ability to communicate clearly in English and regional language
• Strong relationship management with high-net-worth clients
• Experience in banking or financial services sales recommended
• Ability to use CRM and digital banking tools

Responsibilities

• Meet sales targets (number and value) as per scorecard
• Manage and grow HNI banking and investment relationships
• Increase CASA balances through deepening relationships and NTB clients
• Drive growth in liabilities and investment products within HNI segment
• Profiling clients in CRM to identify opportunities and maximize business
• Cross-sell and up-sell across the bank’s product suite
• Ensure profitable portfolio by servicing sub-segments and migration

Skills

Professional Communication

Relationship Management

Sales Forecasting

Job description

Group Company

AU Small Finance Bank Limited

Designation

Relationship Manager Platinum

Office Location

Position description

Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities

• 1. Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
• 2. Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
• 3. Drive overall growth in liabilities and investment products within the HNI segment.
• 4. Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
• 5. Develop and expand customer relationships for both liability and retail asset products.
• 6. Inform clients about new products and enhancements to deepen and broaden banking relationships.
• 7. Ensure portfolio profitability by cross-selling and up-selling across the Bank’s product suite.
• 8. Manage segment-wise customer migration to enhance profitability and optimize service delivery.

Additional Responsibilities

• 1. Deliver a superior service experience that exceeds the expectations of AU clients.
• 2. Proactively identify potential problem accounts and implement risk-mitigating strategies.
• 3. Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
• 4. Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
• 5. Accurately and consistently record all sales and client engagement activities in the CRM system.
• 6. Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
• 7. Foster long-term client relationships through trust, transparency, and proactive engagement.

Reporting Team

• Reporting Designation:
• Reporting Department:
• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s

Required Training/s

Required work experience

• Years of experience: 0 to 3

Key Performance Indicators

Business Volume, Average Ticket size, Boarding rate

Required Competencies

• 1. ownership and accountability for results
• 2. Customer-centric mindset and actions
• 3. adept at handling digital business apps and software
• 4. hard work and detail-orientation
• 5. eager to learn and grow as a banking professional
• 6. positive mindset, ethical and high integrity
• 7. Bias for Action and Urgency

Required Knowledge

• 1. Aptitude for lead generation
• 2. Target Market Knowledge - Local Area geography familiarity
• 3. Familiarity with Digital applications
• 5. Detailed data collection/recording

Required Skills

• 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
• 2. Relationship Management - Client-Centric Approach, respectful
• 3. Sales Forecasting & Reporting

Required abilities

• Physical: 1. Physical fitness2. Mental agility3. Ability to do extensive field travel/work4. Ability to handle work pressure and demanding clients
• Other: 1. Valid Two-Wheeler Driving License2. Personal 2-wheeler3. Own Smartphone4. track record of past employment5. Positive reference check and clear civil report

Specific requirements

• Travel: High
• Vehicle: 2-wheeler
• Pay Rate:
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank2. Non-disclosure of confidential information about bank, clients3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.