Relationship Manager NR

AU Small Finance Bank; Anand; On-site; INR 600,000 - 900,000; Full time

Job summary

AU Small Finance Bank Limited in Gujarat is seeking a Relationship Manager NR to manage high net-worth client relationships and drive sales. The role targets deposits and investments, leveraging CX and CRM for deepening existing portfolios and acquiring new-to-bank clients.

The position demands extensive field travel (90%), CRM-driven client profiling, cross-selling across banking products, and rigorous adherence to KYC/AML policies while delivering exceptional service to AU clients.

Qualifications

• Excellent verbal and written communication in regional language and English.
• Strong relationship-management skills with client-centric approach.
• Experience in sales forecasting and performance reporting.

Responsibilities

• Manage and grow HNI client relationships under the portfolio.
• Increase CASA balances by deepening relationships and NTB acquisitions.
• Drive growth in liabilities and investment products for HNI clients.
• Profile clients in CRM to identify opportunities and cross-sell.
• Expand relationships for liability and retail assets.
• Inform clients about new products to deepen banking relationships.
• Record all sales activities accurately in the CRM.
• Ensure compliance with regulatory and internal policies during onboarding.

Skills

Professional Communication

Relationship Management

Sales Forecasting

Job description

Group Company

AU Small Finance Bank Limited

Designation

Relationship Manager NR

Position description

Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities

• Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
• Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
• Drive overall growth in liabilities and investment products within the HNI segment.
• Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
• Develop and expand customer relationships for both liability and retail asset products.
• Inform clients about new products and enhancements to deepen and broaden banking relationships.
• Ensure portfolio profitability by cross-selling and up-selling across the Banks product suite.
• Manage segment-wise customer migration to enhance profitability and optimize service delivery.

Additional Responsibilities

• Deliver a superior service experience that exceeds the expectations of AU clients.
• Proactively identify potential problem accounts and implement risk-mitigating strategies.
• Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
• Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
• Accurately and consistently record all sales and client engagement activities in the CRM system.
• Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
• Foster long-term client relationships through trust, transparency, and proactive engagement.

Required work experience

• Industry: BFSI
• Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
• Years of experience: 0 to 3

Key Performance Indicators

Business Volume, Average Ticket size, Boarding rate

Required Competencies

• ownership and accountability for results
• Customer-centric mindset and actions
• adept at handling digital business apps and software
• hard work and detail-orientation
• eager to learn and grow as a banking professional
• positive mindset, ethical and high integrity
• Bias for Action and Urgency

Required Knowledge

• Aptitude for lead generation
• Target Market Knowledge - Local Area geography familiarity
• Familiarity with Digital applications
• Detailed data collection/recording

Required Skills

• Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
• Relationship Management - Client-Centric Approach, respectful
• Sales Forecasting Reporting

Required abilities

• Physical:
  • Physical fitness
  • Mental agility
  • Ability to do extensive field travel/work
  • Ability to handle work pressure and demanding clients
• Other:
  • Valid Two-Wheeler Driving License
  • Personal 2-wheeler
  • Own Smartphone
  • track record of past employment
  • Positive reference check and clear civil report

Work Environment Details

90% - Field, 10% - Office

Specific requirements

• Travel: High
• Vehicle: 2-wheeler

Other details

• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank2. Non-disclosure of confidential information about bank, clients 3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.