Regional Trade Marketing

iD Fresh Food; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

ID Fresh Group in Hyderabad is seeking a Trade Marketing Manager to develop regional marketing plans aligned with sales objectives and grow our market presence.

You will collaborate with the sales team, create promotional campaigns and POS materials, and tailor trade incentives for retail and distribution channels.

The role requires analyzing market trends, monitoring ROI on trade activities, and coordinating with cross-functional teams to deliver timely campaigns.

Qualifications

• Bachelors degree in marketing or related field required.
• MBA preferred for senior responsibilities.
• Experience in trade marketing and channel management.

Responsibilities

• Develop and implement regional marketing plans aligned with sales objectives.
• Collaborate with the sales team to understand market needs and growth opportunities.
• Create promotional campaigns, POS materials, and trade incentives for channels.
• Analyze market trends and consumer insights to drive new initiatives.
• Monitor ROI and performance of trade activities with insights for optimization.
• Manage relationships with retailers, distributors, and channel partners.
• Coordinate cross-functional teams to execute campaigns on time.
• Prepare reports and presentations on trade marketing results for management.

Skills

Trade Marketing

Market Analysis

Channel Management

Stakeholder Mgmt

Campaign Mgmt

Education

Bachelor’s degree in Business Administration/Marketing

MBA preferred

Job description

• Develop and implement regional marketing plans aligned with overall marketing and sales objectives.
• Collaborate closely with the sales team to understand market dynamics, customer needs, and opportunities for growth.
• Create promotional campaigns, POS materials, and trade incentives tailored to different channels (e.g., retail, distribution partners).
• Analyze market trends and consumer insights to identify opportunities for new initiatives and improvements.
• Monitor and evaluate the performance of trade marketing activities, providing insights and recommendations for optimization.
• Manage relationships with key stakeholders, including retailers, distributors, and channel partners, to ensure alignment and support for marketing programs.
• Coordinate cross-functional teams (e.g., sales, marketing, product management) to execute
• campaigns effectively and on time.
• Prepare regular reports and presentations on trade marketing activities, results, and ROI for management review.

Key Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred.
• Minimum of 3- 7 years of experience in trade marketing, MT or SAMT.
• Strong analytical skills with the ability to interpret data and trends to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels.