Regional Sales Manager – Kerala

Shani Corporation Limited; Kerala; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Shani Corporation Limited in Kerala is seeking a Regional Sales Manager (RSM) to lead regional sales initiatives, expand the distributor and dealer network, and drive revenue growth across the state.

The role requires strong leadership, market knowledge, and the ability to develop new business opportunities while coordinating with marketing, operations, and finance to ensure profitable, on-time delivery of target outcomes.

Qualifications

• MBA or BA in Business Administration, Marketing or related field.
• 3–5 years of sales experience, preferably in uPVC/building materials.
• Strong distributor/dealer network development experience.

Responsibilities

• Develop and implement regional sales strategies to meet targets.
• Drive growth and expand market presence across Kerala.
• Identify, appoint, and manage distributors and dealers.
• Build relationships with architects, builders, contractors and other stakeholders.
• Monitor market trends and report to management.
• Coordinate with marketing, operations, and finance for smooth operations.
• Ensure timely collection of payments and profitability.

Skills

Sales leadership

Communication skills

Negotiation

Relationship management

Market knowledge

Travel willingness

Education

Master’s/Bachelor’s in Business Administration, Marketing or related field

Tools

MS Office

Sales reporting tools

Job description

Job Description: Position: Regional Sales Manager (RSM)
Location: Kerala
Department: Sales & Marketing
Job Type: Full-Time
Industry: Building Material (uPVC profile for windows and doors)
Company: Shani Corporation Limited

About Us

Shani Corporation Limited is a leading manufacturer of uPVC doors and windows, providing high-quality, durable, and energy-efficient solutions for modern construction. We specialize in delivering customized uPVC products for residential, commercial, and government projects, ensuring long-lasting performance and aesthetic appeal.

Job Summary

The Regional Sales Manager will be responsible for driving sales growth, expanding the market presence, developing and managing the distributor and dealer network, and achieving the assigned business targets across Kerala. The role requires strong leadership, market knowledge, relationship-building skills, and the ability to develop new business opportunities.

The candidate will be responsible for strengthening the company’s presence among distributors, dealers, fabricators, architects, builders, contractors, and other key stakeholders.

Key Responsibilities

• Develop and implement effective sales strategies to achieve regional sales targets.
• Drive sales growth and increase market penetration across Kerala.
• Identify, appoint, and manage distributors, dealers, fabricators, and other channel partners.
• Develop new business opportunities and expand the customer base in the assigned region.
• Build and maintain strong professional relationships with key customers, architects, builders, contractors, consultants, and other industry stakeholders.
• Monitor market trends, competitor activities, pricing, and customer requirements and provide regular market feedback to management.
• Ensure effective product promotion and increase brand awareness in the assigned territory.
• Plan and conduct regular market visits, customer meetings, distributor reviews, and business development activities.
• Ensure timely collection of outstanding payments and maintain healthy business relationships with customers.
• Prepare and submit daily, weekly, and monthly sales reports, market updates, and business forecasts.
• Coordinate with internal departments such as marketing, operations, dispatch, finance, and customer support to ensure smooth business operations.
• Ensure proper implementation of company policies, sales strategies, and pricing guidelines.
• Achieve assigned sales targets while maintaining profitability and sustainable business growth.

Candidate Requirements

• Master’s degree or Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 3–5 years of experience in sales or project sales, preferably in the uPVC profile, building materials, or construction industry.
• Strong experience in distributor and dealer network development.
• Excellent communication, negotiation, leadership, and relationship-management skills.
• Strong understanding of the Kerala market and regional business dynamics.
• Ability to travel extensively across the assigned region.
• Proficiency in MS Office and sales reporting tools.