Regional Sales Manager B2B ( Gold Jewellery)

Shraddha Gold's India; Jammu district; On-site; INR 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional growth opportunities

Travel allowances

Job summary

Shraddha Gold's India is seeking a Regional Sales Manager (B2B) to drive growth in the gold jewellery sector across the designated region. You will lead a regional sales team, manage key accounts, and expand market presence with retailers, wholesalers, and jewelers.

The role demands strategic sales planning, strong relationship building, travel across the region (50-60%), and collaboration with Design, Production, Quality Control, and Logistics to fulfill orders and maximize margins.

Qualifications

• Bachelor degree in business/marketing or related field.
• 6+ years B2B sales in Gold Jewellery/Precious Metals.
• 2-3 years regional managerial experience preferred.
• Strong knowledge of purity, making charges, and B2B terms.
• Well established network of jewellery buyers in region.

Responsibilities

• Formulate and implement regional B2B sales strategies to hit targets.
• Manage key accounts including showrooms, wholesalers, and retailers.
• Lead Sales Executives / Account Managers and set targets & routes.
• Coordinate with Design, Production, QC, and Logistics for orders.
• Travel across region up to 50-60% to visit clients and markets.

Skills

Negotiation

Key account management

Closing skills

Leadership

Interpersonal communication

CRM/ERP proficiency

Education

Bachelor's degree in Business Administration / Marketing

MBA preferred

Tools

CRM software

ERP systems

MS Excel

Job description

Job Summary

We are seeking an experienced and dynamic Regional Sales Manager (B2B) to lead and expand our B2B footprint in the gold jewellery sector. The ideal candidate will be responsible for driving revenue growth, managing key accounts (large retail chains, wholesalers, and independent jewelers), leading a regional sales team, and expanding our market presence across the designated region.

Key Responsibilities

1. Sales Strategy & Business Development

• Formulate and implement regional B2B sales strategies to achieve targets for volume, revenue, and gross margins.
• Identify and onboard new business opportunities, including large-format retailers, regional chain jewelers, wholesalers, and institutional buyers.
• Expand market penetration in primary and secondary target markets within the assigned region.
• Monitor market trends, competitor pricing, and demand for specific gold jewellery categories (e.g., plain gold, antique, CZ/studded, lightweight, bridal).

2. Account Management & Relationship Building

• Build and maintain strong, long-term relationships with key B2B clients, showroom owners, and procurement managers.
• Regularly visit key clients and trade hubs/markets across the region.
• Understand client preferences regarding purity (18K, 22K), weight ranges, designs, and wastage/making charges to offer tailored product selections.
• Address and resolve client queries, stock replenishment requests, and product quality feedback promptly.

3. Team Leadership & Operations

• Lead, mentor, and track the performance of Sales Executives / Account Managers across the region.
• Set clear monthly/quarterly sales targets, KPIs, and route plans for the sales team.
• Coordinate with internal departments (Design, Production, Quality Control, and Logistics) to ensure timely fulfillment of customer orders and sample deliveries.
• Oversee sample management and safeguard high-value gold jewellery samples carried by sales representatives during client visits and trade shows.

4. Financial & Inventory Compliance

• Manage payment collection cycles, credit terms, and outstanding balances in accordance with company credit policies.
• Reconcile gold weight balances (GTM/metal accounts) and cash collections with client accounts to ensure zero discrepancy.
• Ensure full compliance with statutory and industry regulations (Hallmarking, BIS standards, AML/KYC policies, and GST compliance).

5. Trade Shows & Industry Networking

• Represent the company at national and regional B2B jewellery exhibitions, trade fairs, and buyer-seller meets (e.g., IIJS, regional trade events).
• Organize product roadshows and private viewings for VIP trade clients.

Key Performance Indicators (KPIs)

• Regional revenue and volume growth against monthly/quarterly targets.
• Client retention rate and new key account acquisition.
• Days Sales Outstanding (DSO) and timely collection of payments/gold metal accounts.
• Average order value and basket mix (pushing high-margin design lines).

Qualifications & Requirements

• Education: Bachelors degree in Business Administration, Marketing, or a related field (MBA preferred).
• Experience: 6+ years of proven experience in B2B sales within the Gold Jewellery / Precious Metals industry, with at least 2-3 years in a regional managerial role.
• Industry Knowledge: Deep understanding of gold jewellery manufacturing, making charges, purity standards, weight ranges, and B2B trade terms.
• Network: Strong existing network of B2B jewellery buyers, wholesalers, and retail chain buyers in the region.
• Skills:
  • Strong negotiation, key account management, and closing skills.
  • Excellent leadership, team management, and interpersonal communication skills.
  • Proficient in CRM software, ERP systems, and MS Excel for sales forecasting and reporting.
• Travel: Willingness to travel extensively across the assigned region (up to 50-60% travel).

Salary & Benefits

• Salary: Competitive base salary commensurate with experience.
• Incentives: Attractive performance-based sales bonuses/commissions.
• Allowances: Travel, lodging, and daily allowances for field visits.
• Other Benefits: Health insurance, paid time off, and professional growth opportunities.