Regional Sales Manager

Vrb Consumer Products; Patna; On-site; INR 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Opportunity to work with a fast-moving

Leadership role with high visibility

Competitive compensation and team

Job summary

Veeba in Patna, Bihar is seeking a Regional Sales Manager to drive sales growth and expand distribution across the state. You will lead a team of ASMs and field staff, manage distributors, and ensure strong execution at major retail outlets.

The ideal candidate has 12–15 years in FMCG sales, deep Bihar market knowledge, and a proven record of handling 2–3 Cr in business. You will leverage data, CRM tools, and market intelligence to grow market share.

Qualifications

• Industry: FMCG (mandatory), preferably food, sauces, condiments, or related categories.
• Experience: 12-15 years of total sales experience, with significant experience in a regional/zonal or ASM role.
• Business Handling: Currently or previously handling a business size of 2- 3 Cr.
• Market Knowledge: Excellent and hands-on knowledge of Bihar
• Distributor Knowledge: Strong understanding of distributor points, redistribution models, and retail universe across Bihar & Patna.
• Retail Exposure: Proven experience in handling large retail outlet networks and key accounts.
• Team Management: Strong people management and leadership skills with experience in handling large field teams.
• Data & Systems: Good exposure to sales analytics, distributor databases, reporting tools, and CRM systems.

Responsibilities

• Lead and manage sales operations across Bihar.
• Manage and grow business in Bihar
• Drive primary and secondary sales through effective distributor management.
• Appoint, manage, and develop distributor points across the assigned territory.
• Ensure strong execution at Key retail outlets.
• Build and maintain excellent relationships with distributors, key retailers, and trade partners.
• Lead, coach, and develop a team of Area Sales Managers, Sales Officers, and field force.
• Monitor team performance, set targets, conduct reviews, and ensure achievement of business objectives.
• Manage and analyze sales data, distributor data, and market intelligence using effective database management.
• Plan and execute market expansion, product launches, promotions, and visibility initiatives.
• Track competition activity and recommend strategies to improve market share.

Skills

Sales leadership

Strategic sales planning

Distributor management

Market expansion

Team management

Data-driven decision making

Relationship building

Negotiation

Brand awareness

Education

Graduate in any discipline

MBA in Sales/Marketing preferred

Tools

CRM systems

Sales analytics tools

Distributor databases

Job description

Role Overview:

The Regional Sales Manager (RSM)- Patna, Bihar
will be responsible for driving sales growth, distributor management, market expansion, and team leadership across the Bihar region.

The role requires strong FMCG experience, deep market knowledge, and the ability to manage high-volume business operations.

Key Responsibilities:

• Lead and manage sales operations across Bihar.
• Manage and grow business in Bihar
• Drive primary and secondary sales through effective distributor management.
• Appoint, manage, and develop distributor points across the assigned territory.
• Ensure strong execution at Key retail outlets.
• Build and maintain excellent relationships with distributors, key retailers, and trade partners.
• Lead, coach, and develop a team of Area Sales Managers, Sales Officers, and field force.
• Monitor team performance, set targets, conduct reviews, and ensure achievement of business objectives.
• Manage and analyze sales data, distributor data, and market intelligence using effective database management.
• Plan and execute market expansion, product launches, promotions, and visibility initiatives.
• Track competition activity and recommend strategies to improve market share.

Background Required:

• Industry: FMCG (mandatory), preferably food, sauces, condiments, or related categories.
• Experience: 12-15 years of total sales experience, with significant experience in a regional/zonal or ASM role.
• Business Handling: Currently or previously handling a business size of 2- 3 Cr.
• Market Knowledge: Excellent and hands-on knowledge of Bihar
• Distributor Knowledge: Strong understanding of distributor points, redistribution models, and retail universe across Bihar & Patna.
• Retail Exposure: Proven experience in handling large retail outlet networks and key accounts.
• Team Management: Strong people management and leadership skills with experience in handling large field teams.
• Data & Systems: Good exposure to sales analytics, distributor databases, reporting tools, and CRM systems.

Key Skills & Competencies

• Strong strategic and operational sales planning skills
• Negotiation and relationship management abilities
• Result-oriented mindset with strong execution focus
• Analytical skills with data-driven decision-making capability
• Effective communication and stakeholder management
• High level of ownership, accountability, and market agility

Education

• Graduate in any discipline (MBA in Sales/Marketing preferred)

Location

Patna

What Veeba Offers:

• Opportunity to work with a fast-growing and reputed FMCG brand
• Leadership role with high visibility and impact
• Competitive compensation and performance-driven culture
• This role is ideal for a seasoned FMCG sales professional with deep regional expertise and a passion for building strong distribution-led businesses.