Regional Sales Manager

POST A RESUME; Rajkot; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

POST A RESUME is looking for a Deputy Regional Sales Manager to steer General Trade sales across Rajkot, Jaipur, and surrounding areas. This strategic role drives regional revenue growth, distributor & super stockist management, and consistent GT execution through multiple territories.

You will lead a multi-layer sales team, set KPIs, monitor performance, and collaborate with Marketing, Supply Chain, Finance and HR to ensure demand planning and stock movement align with sales plans.

Qualifications

• 12–18 years of FMCG – Snacks/Namkeen/Food experience.
• MBA preferred along with a graduate degree.
• Location experience in Gujarat and surrounding markets.

Responsibilities

• Lead regional sales strategy and planning for General Trade across multiple territories.
• Manage and review performance of ASMs/Sr. ASMs and distributors.
• Drive distributor and super stockist management, ROI, and credit hygiene.
• Expand into new markets and prioritize high-potential regions.
• Coach and develop a multi-layer sales team and drive KPI attainment.
• Ensure alignment with Marketing, Supply Chain, Finance, and HR.

Skills

Leadership

Strategic thinking

Analytical abilities

Negotiation

Team leadership

Communication skills

Regional sales leadership

Education

MBA

Any Graduate

Tools

MS Excel

Job description

Role Overview

The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography. The role drives regional revenue growth, market expansion, distributor & super stockist management, and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.

This role is strategic, analytical, and leadership-oriented, with strong ownership of region-wide GT sales performance.

Key Responsibilities

Regional Sales Strategy & Planning

• Develop and execute regional sales strategy aligned with company objectives.
• Build annual/quarterly/monthly business plans for assigned region.
• Identify growth opportunities, market gaps, and structural improvements in the GT network.

Multi-Territory Leadership

• Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
• Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
• Conduct regular field audits and market-working with ASMs.

Distributor & Super Stockist Management

• Lead appointment, evaluation, and optimization of super stockists and key distributors.
• Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
• Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.

Market Development & Expansion

• Identify and prioritize new markets, white spaces, and high-potential regions.
• Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
• Approve surveys and appointments for new distributors in strategic locations.

Team Leadership & Capability Building

• Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs, and distributor salesmen.
• Set KPIs, monitor performance, and drive productivity improvements.
• Conduct capability-building, coaching, and periodic performance reviews.

Regional Performance Monitoring

• Review primary, secondary, and tertiary sales to ensure coverage and efficiency.
• Track outlet penetration, distribution width & depth, beat productivity, and service levels.
• Use data-driven insights to drive corrective actions and performance improvements.

Competition Tracking & Market Intelligence

• Monitor competitor activities, price changes, trade schemes, and market-share movements.
• Present insights to senior management and recommend strategic actions.

Cross-Functional Alignment

• Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
• Drive execution of marketing initiatives, visibility programs, and new product launches.
• Ensure demand forecasting and stock movement are aligned with sales plans.

Reporting & Compliance

• Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
• Ensure adherence to company policies, compliance guidelines, and operational controls.

Skills & Competencies

• Strong leadership and ability to manage multi-level sales teams.
• Deep understanding of General Trade FMCG distribution.
• Excellent analytical, planning, and decision‑making skills.
• Strong negotiation and distributor management capabilities.
• Proficiency in MS Excel, analytics, MIS & regional business reviews.
• High discipline, strategic thinking, and strong communication skills.

Ideal Candidate Profile

• Strong exposure to Regional sales leadership, direct distribution, and super‑stockist model.
• Strong understanding of Gujarat and surrounding market geographies.
• Ability to manage large GT sales teams and deliver consistent business results.

Experience: 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food

Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

Education: Any Graduate & MBA

Location: Rajkot & Jaipur

Salary Negotiable up to 15 LPA based on experience and current salary.