Regional Sales Manager

Vrb Consumer Products; Kolkata District; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Leadership role with high visibility

Competitive compensation

Performance-driven culture

Job summary

Veeba is seeking a Regional Sales Manager to drive growth across West Bengal and North East, leading distributor networks, expanding market presence, and steering a high‑volume business.

You will manage a large field team, sustain retail visibility, analyze sales data, and collaborate with trade partners to hit aggressive targets in a fast‑moving FMCG environment, based in Kolkata.

Qualifications

• FMCG industry experience mandatory, preferably foods, sauces, condiments or related categories.
• 12–15 years of total sales experience with significant regional/zonal roles.
• Currently or previously handling a business size of 2–3 Cr.
• Excellent WB market knowledge with exposure to North East states.
• Strong distributor network understanding, redistribution models, and retail universe across West Bengal.
• Experience in handling large retail outlet networks and key accounts.

Responsibilities

• Lead and manage sales operations across West Bengal and North East.
• Grow business in West Bengal and drive primary/secondary sales through distributor management.
• Appoint, manage and develop distributor points in assigned territory.
• Ensure strong execution at Key retail outlets and build relationships with distributors & retailers.
• Coach and develop a large field team including Area Sales Managers and Sales Officers.
• Monitor performance, set targets, conduct reviews and drive business objectives.
• Analyze sales data, distributor data and market intelligence; use CRM tools.
• Plan market expansion, product launches, promotions and visibility initiatives.
• Track competition and propose strategies to grow market share.

Skills

Strategic sales planning

Negotiation

Relationship management

Data‑driven decision making

Team leadership

Stakeholder management

Market knowledge WB/NE

Education

MBA in Sales/Marketing

Bachelor's degree

Tools

CRM systems

Sales analytics

Distributor databases

Job description

Role Overview:

The Regional Sales Manager (RSM) West Bengal & North East will be responsible for driving sales growth, distributor management, market expansion, and team leadership across the west Bengal & North East region. The role requires strong FMCG Experience, deep market knowledge, and the ability to manage high-volume business operations.

Key Responsibilities:

• Lead and manage sales operations across West Bengal, including the North East states.
• Manage and grow business in West Bengal
• Drive primary and secondary sales through effective distributor management.
• Appoint, manage, and develop distributor points across the assigned territory.
• Ensure strong execution at Key retail outlets.
• Build and maintain excellent relationships with distributors, key retailers, and trade partners.
• Lead, coach, and develop a team of Area Sales Managers, Sales Officers, and field force.
• Monitor team performance, set targets, conduct reviews, and ensure achievement of business objectives.
• Manage and analyze sales data, distributor data, and market intelligence using effective database management.
• Plan and execute market expansion, product launches, promotions, and visibility initiatives.
• Track competition activity and recommend strategies to improve market share.

Background Required:

• Industry: FMCG (mandatory), preferably food, sauces, condiments, or related categories.
• Experience: 12-15 years of total sales experience, with significant experience in regional/zonal roles.
• Business Handling: Currently or previously handling a business size of 2- 3 Cr.
• Market Knowledge: Excellent and hands-on knowledge of West Bengal and good knowledge or good exposure to North East States.
• Distributor Knowledge: Strong understanding of distributor points, redistribution models, and retail universe across West Bengal.
• Retail Exposure: Proven experience in handling large retail outlet networks and key accounts.
• Team Management: Strong people management and leadership skills with experience in handling large field teams.
• Data & Systems: Good exposure to sales analytics, distributor databases, reporting tools, and CRM systems.

Key Skills & Competencies

• Strong strategic and operational sales planning skills
• Negotiation and relationship management abilities
• Result-oriented mindset with strong execution focus
• Analytical skills with data-driven decision-making capability
• Effective communication and stakeholder management
• High level of ownership, accountability, and market agility

Education

• Graduate in any discipline (MBA in Sales/Marketing preferred)

Location: Kolkata

What Veeba Offers:

• Opportunity to work with a fast-growing and reputed FMCG brand
• Leadership role with high visibility and impact
• Competitive compensation and performance-driven culture