Regional Marketing Manager - Delhi

River; Delhi; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

River is seeking a seasoned regional marketing professional to drive strategic regional plans, trade marketing, and experiential activations across multiple cities in Delhi. You will partner with regional sales heads to translate business plans into a promotional calendar and lead-generation engine.

The role demands a data-driven mindset, proven collaboration with dealership networks, and strong governance of brand standards to maximize ROI and market impact.

Qualifications

• 6-8 years of experience spanning regional marketing, trade marketing, or experiential activations.
• Proven track record with dealership networks and regional sales leadership.
• High operational discipline for multi-city, fast-paced executions.
• Data-driven mindset linking experiential KPIs to sales outcomes.
• Strong collaborative and stakeholder management skills.

Responsibilities

• Regional Business Planning & Trade Support with strategic alignment.
• Lead generation to fuel regional sales pipeline via localized formats.
• Brand alliances with regional sponsorships and product placements.
• Brand governance across regional consumer touchpoints.
• Market intelligence on competitors and activations.
• Marketing support for dealership teams and dealer campaigns.
• Retail excellence: showroom VM standards and test-ride readiness.
• Vendor ecosystem: onboard regional BTL agencies and local media.
• Budget discipline with timelines and execution quality.
• Data-driven optimization of monthly MIS, funnels, and campaigns.
• KPI ownership across leads, footfalls, test-ride conversions, engagement.
• ROI tracking and post-activation reporting.

Skills

Regional marketing

Trade marketing

Experiential activations

Dealer networks

Stakeholder management

Job description

Key Responsibilities

1. Regional Business Planning & Trade Support. Strategic Alignment: Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar
2. Lead Generation: Scale River’s high-intent test-ride engine including pop-ups, corporate parks, society trials, and localized execution formats to aggressively fuel the regional sales pipeline
3. Brand Alliances: Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements
4. Brand Governance: Ensure strict adherence to core brand guidelines across all regional consumer touchpoints
5. Market Intelligence: Act as the regional expert on competitor landscapes, tracking rival activations and identifying untapped market headroom
6. Marketing Support: Act as the primary marketing consultant for dealership teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum ROI and strict brand compliance
7. Retail Excellence: Audit and maintain showroom visual merchandising (VM) standards and test-ride fleet readiness, blending dealer-level commercial hustle with River’s premium brand equity
8. Vendor Ecosystem: Identify, onboard, and nurture high-performing regional BTL agencies, fabricators, and local media vendors to ensure flawless execution
9. Budgetary Discipline: Maintain strict operational control over regional campaign budgets, timelines, and execution quality
10. Data-Driven Optimization: Analyze monthly MIS data, sales funnels, and market travel to diagnose conversion drops and deploy highly targeted micro-campaigns for localized challenges
11. KPI Ownership: Own regional metrics across lead generation, footfalls, test-ride conversions, and engagement
12. ROI Tracking: Deliver comprehensive post-activation reports to continuously optimize future formats and marketing spend

Ideal Candidate

1. 6-8 years of experience spanning regional marketing, trade marketing, or experiential activations (Automotive/EV/Lifestyle brands is a plus)
2. Proven track record of working with dealership networks and regional sales leadership
3. High operational discipline with a knack for managing multi-city, fast-paced executions
4. Data-driven mindset, capable of linking experiential KPIs directly to sales outcomes
5. Strong collaborative and stakeholder management skills