Regional Marketing Manager

IRISS, Inc.; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

IRISS, Inc. is seeking a Regional Marketing leader for India & APAC. The role focuses on translating global strategy into locally relevant programs, driving demand generation, and aligning with regional sales to accelerate pipeline.

You’ll craft region-specific value propositions with product/engineering teams and support product launches with targeted messaging. Ideal candidates bring 8+ years in B2B marketing, experience with marketing automation and CMS (WordPress), and a track record of

Qualifications

• Bachelor of Engineering with an MBA in Marketing or equivalent demonstrable experience.
• 8+ years in B2B marketing in industrial/engineering/technical environments.
• Experience with marketing automation platforms including lead scoring and reporting.
• Experience managing website content in WordPress and basic HTML/CSS.

Responsibilities

• Execute the regional marketing strategy across India and Asia Pacific, translating global direction into locally relevant programs.
• Align marketing activities with regional sales targets to support pipeline creation and engagement.
• Drive market awareness and demand generation initiatives delivering qualified leads and measurable pipeline contribution.
• Develop clear value propositions with product/engineering teams and translate them into region-specific messaging and campaigns.
• Lead regional product launches, positioning, and campaign materials; align with Business Development for pipeline growth.
• Provide sales teams with impactful presentations and collateral supporting the buyer journey; enable strong customer conversations.

Skills

B2B marketing

Digital campaigns

Content marketing

Marketing automation

WordPress

Education

B.E. with MBA in Marketing

Tools

Salesforce Account Engagement

WordPress CMS

Job description

IRISS is the global leader in industrial safety and condition-based monitoring technologies, trusted by power generation, data center, and critical infrastructure teams worldwide. We design and manufacture in our facility in Bradenton Florida (made in the USA) innovative solutions that make maintenance safer, smarter, and more connected - helping organizations prevent failure, reduce risk, and protect their people.

IRISS has its headquarters in the U.S. with operations across LATAM, EMEA, APAC, and India. At our core is a simple idea with profound impact: We Humanize Safety. That means creating products and technologies that are not only advanced, but intuitive, empowering, and designed with people in mind.

We’re shaping the future of how industries work - and how workers stay safe.

Why Join IRISS?

At IRISS, you’re not just joining a company - you’re joining a movement.

We’re a rapidly expanding global market leader with a startup mindset. That means big ideas, fast momentum, and real opportunity to shape what comes next. This is the place for builders, thinkers, and problem-solvers who want their work to matter and their careers to move just as fast as our growth.

Here, you won’t get lost in layers of bureaucracy. You’ll have a voice, real influence, and a front-row seat to how a global brand is built. From advancing next-generation safety solutions for data centers to helping scale our go-to-market strategy across continents, you’ll see your impact immediately.

We move quickly. We think boldly. We support each other. And we take pride in doing serious work without taking ourselves too seriously.

At IRISS, safety meets innovation, ambition meets collaboration, and growth meets opportunity. We’re professional, passionate, and genuinely human at every level.

If you’re looking for a place where your ideas are heard, your work makes a difference, and your career can accelerate alongside a company on the rise - you’ve found it.

Key Responsibilities

Regional Marketing Execution

• Execute the regional marketing strategy across the India and Asia Pacific, translating global direction into locally relevant, revenue-focused programs
• Align all marketing activities with regional sales targets, supporting pipeline creation, acceleration, and account engagement
• Drive market awareness and demand generation initiatives that deliver qualified leads and measurable contribution to pipeline
• Support competitor and market analysis, translating insights into actionable messaging, positioning, and campaign optimization

Value Proposition & Product Marketing Support

• Work with product marketing, management, engineering, and business development teams to develop clear and compelling value propositions
• Assist product marketing as needed to translate technical product capabilities into customer-focused messaging specific to the region
• Support product launches by driving regional positioning, messaging, and campaign materials
• Lead the development of industry and application-focused messaging in theregion
• Align with regional Business Development to drive pipeline growth and accelerate deal progression
• Equip sales teams with high-impact presentations and targeted collateral that support each stage of the buyer journey
• Enable stronger customer conversations through messaging, value articulation, and use-case driven content
• Support revenue-generating events and engagements that create qualified opportunities and advance accounts

Digital Marketing Campaigns

• Collaborate with global marketing on integrated digital campaigns across email, LinkedIn, podcasts, and webinars, leveraging Salesforce Account Engagement to drive MQL generation and nurture progression for the region
• Collaborate with global marketing and design teams to develop high-converting assets, landing pages, and campaign visuals aligned to value propositions
• Contribute to optimizing PPC and paid social media campaigns in collaboration with global marketing, ensuring alignment in messaging, targeting, and performance goals
• Develop and distribute technical and campaign-driven content across web and social channels to strengthen engagement and contribute to pipeline growth

Product & Market Feedback

• Provide market insights to product management and development teams
• Help identify emerging customer needs and industry trends

Marketing Performance Tracking

• Track campaign effectiveness and marketing KPIs
• Support reporting on:
• Digital performance metrics

Required Qualifications

• Bachelor of Engineering with an MBA in Marketing or equivalent demonstrable experience

Required Experience

• 8+ years in B2B marketing, preferably within industrial, engineering, or technical product environments
• Proven experience partnering with sales and product teams to support pipeline generation, product positioning, and go-to-market execution
• Hands-on experience executing digital and content marketing programs, including campaign development, technical content creation, and performance tracking
• Working knowledge of product marketing principles, including value proposition development and customer-focused messaging
• Experience with marketing automation platforms such as Salesforce Account Engagement, including lead scoring, email automation, segmentation, and reporting
• Experience managing website content within CMS platforms such as WordPress, with basic HTML/CSS proficiency
• Experience supporting B2B social media initiatives, particularly LinkedIn, including content coordination, campaign amplification, and performance measurement aligned to lead generation

Key Skills

• Creative problem-solving selling mindset with the ability to translate technical concepts into compelling, customer-focused messaging
• Strong written and verbal communication skills, with experience supporting sales conversations and marketing content
• Effective cross-functional collaboration with technical, product, and commercial teams to align messaging and execution
• Solid foundation in digital marketing, including campaign execution, channel coordination, and performance tracking
• Strong project coordination and organizational skills, with the ability to manage multiple projects, objectives, campaigns and deadlines
• Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance

Personal Attributes

• Commercially aware and customer focused
• Curious about technology and innovation
• Strong team collaborator
• Proactive and organized
• Results oriented
• Willing to learn and develop

Success Measures

Performance in this role will be measured through:

• Contribution to regional pipeline development
• Successful execution of marketing campaigns
• Quality of sales enablement support
• Contribution to product launch activities

Location & Travel

Region & Office Location: India and Asia Pacific, office is based in India 5th Floor, Building 2 - Cumulus, Prestige Tech Cloud, behind Presidency Hotel, Navarathna Agrahara, Bengaluru, Karnataka - 562110. This position is on-site in the India office.