MarTech Lead

Itrs Insights; Mumbai; Hybrid; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Group health insurance

Performance bonus

Referral Bonus

Buy and Sell Holiday

Training Reimbursement

Job summary

ITRS is seeking a MarTech Lead to own the marketing technology stack, reporting framework, and data governance. The role focuses on scalable processes, trusted data, and revenue-facing insights across marketing operations.

The position is based in Mumbai with a hybrid work model, reporting to Revenue Operations Systems Lead, collaborating with Marketing and RevOps to ensure scalable operations and accurate analytics.

Qualifications

• 5+ years’ experience in marketing operations/tech in a B2B SaaS environment.
• Own and optimise a marketing technology stack end-to-end.
• Strong data skills with SQL or equivalent for self-serve analysis.
• Experience with BI tools and data modelling.
• Clear communication in a fast-moving environment.

Responsibilities

• Own the end-to-end MarTech ecosystem including Pardot and Salesforce integrations.
• Build and maintain the infrastructure behind marketing campaigns and attribution.
• Maintain clean, reliable data across systems with deduplication and mapping.
• Create scalable processes and governance across the stack.
• Provide training, documentation, and ongoing governance for Marketing Tech.
• Identify and resolve bottlenecks before revenue impact.
• Design and lead the marketing reporting framework with funnel metrics.
• Build dashboards used by CMO and CEO for decision making.
• Conduct advanced analyses to improve marketing effectiveness.
• Define data governance standards for the organisation.

Skills

Marketing operations

Pardot

Salesforce

SQL

BI tools

Data modelling

Automation

Communication

Tools

Pardot

Salesforce

BI tools

Job description

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

• A culture that backs you – We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
• Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
• Room to grow – Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Scope of Role

We're looking for a MarTech Lead to own our marketing technology stack, operational infrastructure, and marketing reporting framework. You'll build the systems, data flows, and processes that underpin campaign execution, performance insight, and revenue visibility across the marketing function.

Based in either Tunis (Tunisia) , Makati (Manila) or Mumbai (India), with a hybrid work schedule, you'll report to the Revenue Operations Systems Lead. You'll work with Revenue Operations Systems, Marketing, and RevOps to ensure marketing operations are scalable and data is trusted. Additionally, you'll ensure that reporting supports better commercial decision-making. This Lead role is an individual contributor role with no managerial responsibilities.

As a MarTech Lead, you will:

Martech Stack Ownership

• Lead the end-to-end MarTech ecosystem - from Account Engagement (Pardot) and Salesforce integrations to enrichment platforms, and martech tooling.
• Build and maintain the operational infrastructure behind marketing campaigns - including email nurture programmes, lead scoring, routing rules, Service level agreement monitoring, and attribution models.
• Maintain clean, reliable data across systems - including deduplication, field mapping, lifecycle stage management, and integration health.
• Create scalable processes and guides - so the marketing team can implement consistently without relying on tacit knowledge or heroics.
• Be the internal subject matter expert for Marketing Technology - providing training, documentation, and ongoing governance across the stack.
• Identify and resolve operational bottlenecks - addressing issues before they become revenue problems.

Data, Reporting and Insights

• Design and lead the marketing reporting framework - covering funnel metrics, pipeline contribution, channel performance, and campaign ROI.
• Build dashboards that senior leadership rely on - creating reporting the CMO and CEO actively use to understand performance and inform decisions.
• Conduct advanced analysis - uncovering trends, diagnosing underperformance, and identifying opportunities to improve marketing effectiveness and revenue impact.
• Define and enforce data governance standards - ensuring marketing data is trusted and applicable across the organisation.

Requirements

• 5+ years’ experience in marketing operations, marketing technology, or a closely related discipline within a B2B SaaS environment.
• Deep, hands‑on expertise with Pardot and Salesforce.
• A proven track record of owning and optimising a marketing technology stack end to end, rather than simply executing campaigns designed by others.
• Strong data skills, including SQL or equivalent for self‑serve analysis, experience with BI tools, and a solid understanding of marketing data modelling.
• A systems mindset, with a natural instinct to automate or eliminate manual work and improve operational efficiency.
• Clear communication skills, with the ability to translate technical topics for non‑technical colleagues and work effectively in a fast‑moving environment.

Nice to haves:

• Experience with ABM platforms, intent data tooling, and enrichment tools, including how to operationalise them effectively at scale.
• Experience extending marketing technology capabilities through basic scripting or API usage without reliance on engineering support.
• Group health insurance (or simply Group insurance, depending on context)
• Performance bonus
• Referral Bonus
• Buy and Sell Holiday
• Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.