Regional Manager Sales & Marketing

Colorhome Smart Lighting; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

COLORHOME, operated by SUNPU INDIA LED CO.LLP, seeks a Regional Head to lead sales and marketing in the South region from Bengaluru. The role focuses on channel partner appointment, business development, team leadership, and sales collection management across retail, distribution, institutional, and project channels.

Ideal candidates have 15–20 years in Lighting & Electrical, MBA preferred, and a proven record of building distribution networks and driving sustainable growth.

Qualifications

• Graduate in any discipline (MBA preferred).
• 15–20 years of experience in Lighting & Electrical Industry.
• Minimum 5 years of experience leading and managing a sales team.
• Proven experience in appointing and developing channel partners.
• Strong knowledge of channel sales, distribution management, and market expansion.
• Excellent leadership, negotiation, communication, and analytical skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales and collection targets for the assigned Region.
• Develop and execute state-wise business plans to drive sustainable growth.
• Identify new business opportunities and increase market penetration across key markets.
• Drive product visibility and market share across retail, distribution, institutional, and project segments.
• Lead, mentor, and develop Area Sales Managers and Sales Officers.
• Prepare monthly business plans, sales forecasts, and state performance reviews.

Skills

Channel sales

Distribution management

Business development

Market expansion

Leadership

Negotiation

Communication

Analytics

Education

MBA preferred

Graduate in any discipline

Tools

MS Excel

Sales reporting tools

Job description

Job Description Regional Head.

Company: SUNPU INDIA LED CO.LLP (BRAND NAME :- COLORHOME)

Position: Regional Head

Region: South

Industry: LED Lighting / Electrical

Department: Sales & Marketing

Reporting To: Vice President Sales & Marketing

About the Role

COLORHOME is looking for an experienced and result-oriented Regional head to lead sales operations and drive business growth across the assigned Region. The ideal candidate should have a strong background in the Lighting & Electrical Industry, with proven expertise in channel partner appointment, business development, team leadership, and sales & collection management.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales and collection targets for the assigned Region.
• Develop and execute state-wise business plans to drive sustainable growth.
• Identify new business opportunities and increase market penetration across all key markets.
• Drive product visibility and market share across retail, distribution, institutional, and project segments.

Channel Partner Development

• Appoint and develop Super Stockists, Distributors, Dealers, and other Channel Partners across the Region.
• Build a strong and profitable distribution network to maximize market coverage.
• Strengthen relationships with key channel partners and ensure long-term business growth.
• Ensure effective implementation of company policies, pricing, schemes, and promotional activities.

Sales & Collection

• Ensure achievement of sales, collection, and profitability targets.
• Monitor primary and secondary sales performance across the Region.
• Maintain healthy outstanding levels and ensure timely collections.
• Drive product mix and improve overall business performance.

Team Management

• Lead, mentor, and develop the Area Sales Managers, Sales Officers, and other field sales personnel.
• Conduct regular business reviews, joint market visits, and performance evaluations.
• Recruit, train, and build a high-performing sales team.
• Foster a culture of accountability, ownership, and execution excellence.

Market Development

• Expand the companys presence across all major markets in the Region.
• Identify opportunities in retail, distribution, institutional, and project business.
• Monitor competitor activities, pricing strategies, and market trends.
• Organize dealer meets, product launches, and promotional activities to strengthen brand presence.

Business Planning & Reporting

• Prepare monthly business plans, sales forecasts, and state performance reviews.
• Ensure timely submission of MIS reports and business updates.
• Work closely with management on sales strategy, product planning, and market expansion initiatives.

Candidate Profile

• Graduate in any discipline (MBA preferred).
• 1520 years of experience in the Lighting & Electrical Industry.
• Minimum 5 years of experience in leading and managing a sales team.
• Proven experience in appointing and developing Super Stockists, Distributors, Dealers, and Channel Partners.
• Strong knowledge of channel sales, distribution management, business development, and market expansion.
• Excellent leadership, negotiation, communication, and analytical skills.
• Proficient in MS Excel and sales reporting tools.
• Willing to travel extensively across the assigned Region.

Key Performance Indicators (KPIs)

• Sales Target Achievement
• Collection Performance
• Channel Partner Appointments
• Dealer & Distributor Network Expansion
• Secondary Sales Growth
• Market Share Growth
• Team Productivity & Development
• Business Profitability
• Outstanding Control

Preferred Candidate

• Strong network within the assigned states Lighting & Electrical market.
• Proven track record of delivering consistent sales growth and expanding distribution networks.
• Self-driven leader with excellent business planning, execution, and people management skills.