Branch Manager - Direct Sales

Aditya Birla Health Insurance Company Limited; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aditya Birla Health Insurance Company Limited in Maharashtra seeks a regional sales leader to plan, strategize, and drive growth through market intelligence and channel development. Lead multi-period business plans and ensure execution across the region.

The role emphasizes recruiting and coaching sales professionals, building brand reach, and maintaining profitability and persistency through disciplined reviews and continuous training.

Responsibilities

• Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas
• Ensure timely communication and discussion on targets assigned
• Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance
• Understand market dynamics and offering of other providers
• Gain market intelligence
• Put in place strategies to tap market potential
• Ensure recruitment of advisors in the areas having unexploited potential
• Plan to build brand awareness for future businesses
• Plan people capacity for the region to meet the Topline targets
• Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration
• Capture client visit to identify conversion ratio and publish the same along with incentives
• Conduct daily huddles leading to knowledge sharing and increased engagement
• Conduct periodic reviews and take corrective action where necessary
• Ensure tight control on cost aspects to drive better profitability
• Put in place proactive checks and balances to enhance the quality of business
• Conduct periodic reviews and audits
• Take corrective actions as and when any malpractice/market conduct issues are found
• Monitor & take necessary corrective action to ensure high levels of persistency
• Designing & Management of Sales Collaterals
• Ensure uniform understanding & communication of Sales Progression across the team
• Plan and schedule periodic Training programs for self and team development
• Ensure continuous on the job training and facilitate skill enhancement of team members
• Identify and develop a team of sales professionals for the Channel
• Recruit best talent from surrounding markets
• Coach and Develop team members
• Build People capability

Job description

Key Result Areas

Supporting Actions

Planning & developing monthly, quarterly & annual business plans & accordingly fixing the business strategy for specified region/s

• Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas


• Ensure timely communication and discussion on targets assigned


• Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance

Identify business opportunities through market intelligence & penetrate in underdeveloped market to enhance distribution reach and profitability for the channel

• Understand market dynamics and offering of other providers


• Gain market intelligence


• Put in place strategies to tap market potential


• Ensure recruitment of advisors in the areas having unexploited potential


• Plan to build brand awareness for future businesses

Drive & deliver sales and profitability targets of the region to capture market share and deeper brand penetration.

• Plan people capacity for the region to meet the Topline targets


• Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration


• Capture client visit to identify conversion ratio and publish the same along with incentives


• Conduct daily huddles leading to knowledge sharing and increased engagement


• Conduct periodic reviews and take corrective action where necessary


• Ensure tight control on cost aspects to drive better profitability

Ensure high levels of quality in business sourced

• Put in place proactive checks and balances to enhance the quality of business


• Conduct periodic reviews and audits


• Take corrective actions as and when any malpractice/market conduct issues are found


• Monitor & take necessary corrective action to ensure high levels of persistency

Designing & Management of Sales Collaterals

• Ensure uniform understanding & communication of Sales Progression across the team


• Plan and schedule periodic Training programs for self and team development


• Ensure continuous on the job training and facilitate skill enhancement of team members

Identify and develop a team of sales professionals for the Channel

• Recruit best talent from surrounding markets


• Coach and Develop team members


• Build People capability