Branch Manager – DSF Mehsana
Job Purpose
To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.
Job Context
To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.
Job Challenges
- Performing despite unethical market practices prevailing in the market
- Retention of the Quality Sales Force owing to stiff competition
- Ensuring the quality of new advisors who are being introduced in to the system because it’s practically not possible to meet each and every advisor getting recruited.
- Equipping the new advisors with proper knowledge owing to poor turnout in training programs
Key Result Areas
KRA1: Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business.
- Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
- Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
- Ensure implementation of the plans & monitor same to ensure success
KRA2: Promote productivity of the field force through effective people management.
- Ensure regular training of advisors and provide latest input given by company to them.
- Discuss with them the promotional infrastructure decided by company and have review of their progress in terms of competition, activisation and club membership.
- Establish good working habits for the force, undertake productivity improvement drives, organize specialized training programs etc.
KRA3: Ensuring persistency of the business in order to ensure enhance business goals.
- By doing random quality checks on the business sourced to maintain desired persistency levels.
- Ensure post sales servicing are through in order to retain customers.
KRA4: Inculcate a culture of financial discipline in the branch to have well control on revenue.
- Ensure that strict control is maintained on the cash transactions in the branch.
- Ensure that budget is maintained on all capital and operating expenses incurred.
KRA5: Ensure 100 % compliance in order to smooth running of the operation and enhance the productivity in the assigned branch.
- Monitor process adherence at the branch
- Provide regular update to the sales force /operation staff regarding changes in the Underwriting /IRDA Guidelines as well as Sales Process from time to time.
KRA6: Drive sales promotional activities in order to achieve the business numbers.
- Initiate and ensure implementation of different activities to promote sales & recruitment.
- Liaise with the concerned HO teams to drive central initiatives
- Ensure adequate promotional effort is delivered to existing and potential customers.
KRA7: Recommend product and process improvement to the company to enhance efficiencies and customer satisfaction.
- Evaluate customer response to our products, services, processes and people and suggest innovations/ improvements/ changes in these areas.
KRA8: Ensure effective administration of the branch to sustain smooth functioning and operations in a cost effective way.
- Ensure that the general administration of the branch is as per requirement
KRA9: Team Management
- Ensure through continuous on the job training, skill enhancement of team
- Mentor, supervise and coach the team.
- Provide for on the job as well as classroom training for skill enhancement
- Ensure periodic job rotation to give a higher exposure to the team members on all aspects.