Customer Relationship Manager -Trivandrum

Aditya Birla Sun Life Insurance; Kerala; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Aditya Birla Sun Life Insurance is seeking a high-impact sales leader to drive branch-level strategy, oversee market planning, and ensure targets are met across regions.

The role emphasizes team motivation, incentive-driven performance, compliance, and sustained profitability through effective distribution expansion and advisory recruitment. Strong communication and market intelligence are essential for success in this leadership position.

Responsibilities

• Devise and execute branch-level plans based on market analysis to ensure achievement of targets
• Ensure communication and awareness of targets by each team member
• Conduct periodic reviews and recommend corrective action where required
• Drive and motivate team members to achieve business targets
• Ensure branches allocated are manned adequately with quality manpower
• Identify incremental business opportunities in the region through market intelligence & penetrate in underdeveloped market to enhance distribution reach
• Gain market intelligence in allocated geography
• Devise and execute in place strategies to tap potential market.
• Ensure recruitment of advisors in the areas having unexploited potential
• Enhance brand awareness in underdeveloped areas for future business
• Ensure profitable and sustainable business by driving sourcing of high quality business sourced, market conduct in line with organizational and legal requirements as well as managing cost effectively
• Ensure that the business activities are carried out as per the compliance & regulatory guidelines laid by the company
• Put in place checks and balances to control the quality of business
• Take corrective actions as and when any malpractice or market misconduct is found
• Drive awareness and adherence to persistency targets
• Monitor each branch’s actual expenditure against budget
• Initiate measures to curb the less important expenses & drive profitability at the branches
• Drive branch profitability by taking new cost optimization initiatives
• Ensure high levels of motivation and productivity in the team by effective implementation of sales promotion & R & R programs and implementation of sales tools and processes
• Implementing Sales progression across the levels wherein people are more assured of career enhancement on delivery of the expectations
• Drive periodic zonal and organizational R&R initiatives and motivate team towards peak achievements
• Effectively communicate the promotional program to the entire sales team.
• Ensure branches plan the incremental revenues through these programs.
• Ensure the delivery of results during the program period
• Give feedback on the results of the promotional program.
• Identify opportunities, drive and monitor productivity enhancement initiatives
• Communicate the effective use of sales process to the entire sales team
• Plan and review the process at the BM/BH/ReM. FLS and the Advisor level and obtain the feedback for further enhancement.
• Facilitate the maintenance of proper database on day to day activities to monitor performance

Skills

Market analysis

Team motivation

Communication

Job description

Job Purpose

Job Purpose Description

Accountability

Supporting Actions

Ensure effective execution of thebusiness strategy in the Region

• Devise and execute branch-level plans based on market analysis to ensure achievement of targets
• Ensure effective communication and awareness of targets by each team member
• Conduct periodic reviews and recommend corrective action where required
• Drive and motivate team members to achieve business targets
• Ensure branches allocated are manned adequately with quality manpower

Identify incremental business opportunities in the region through market intelligence & penetrate in underdeveloped market to enhance distribution reach

• Gain market intelligence in allocated geography
• Devise and execute in place strategies to tap potential market.
• Ensure recruitment of advisors in the areas having unexploited potential
• Enhance brand awareness in underdeveloped areas for future business

Ensure profitable and sustainable business by driving sourcing of high quality business sourced, market conduct in line with organizational and legal requirements as well as managing cost effectively

• Ensure that the business activities are carried out as per the compliance & regulatory guidelines laid by the company
• Put in place checks and balances to control the quality of business
• Take corrective actions as and when any malpractice or market misconduct is found
• Drive awareness and adherence to persistency targets
• Monitor each branch’s actual expenditure against budget
• Initiate measures to curb the less important expenses & drive profitability at the branches
• Drive branch profitability by taking new cost optimization initiatives

Ensure high levels of motivation and productivity in the team by effective implementation of sales promotion & R & R programs and implementation of sales tools and processes

• Implementing Sales progression across the levels wherein people are more assured of career enhancement on delivery of the expectations
• Drive periodic zonal and organizational R&R initiatives and motivate team towards peak achievements
• Effectively communicate the promotional program to the entire sales team.
• Ensure branches plan the incremental revenues through these programs.
• Ensure the delivery of results during the program period
• Give feedback on the results of the promotional program.
• Identify opportunities, drive and monitor productivity enhancement initiatives
• Communicate the effective use of sales process to the entire sales team
• Plan and review the process at the BM/BH/ReM. FLS and the Advisor level and obtain the feedback for further enhancement.
• Facilitate the maintenance of proper database on day to day activities to monitor performance