RB-LS: Business Development Associate

Axis Bank; India; On-site; INR 300,000 - 450,000; Full time

Job summary

Axis Bank invites applications for an Officer Sales in Liability Sales across India. The role focuses on selling banking and investment products, sourcing deposits, and expanding the bank's retail and corporate relationships through daily customer outreach.

The position requires graduate candidates with 0–2 years of experience, strong communication skills in English and the local language, and the ability to travel to branches as needed.

Qualifications

• Graduate with 1+ year experience (Officer Sales-2) or <1 year (Officer Sales-1).
• Strong communication in English and local language.
• Ability to generate leads and convert opportunities.
• Retail banking product knowledge preferred.

Responsibilities

• Identify sales opportunities and acquire new customers.
• Build relationships and deepen existing accounts.
• Achieve monthly sales targets.
• Record activities in CRM and ensure KYC compliance.

Skills

Communication

Lead generation

Sales targets

CRM

Education

Graduate

Tools

CRM

Job description

About Liability Sales

The Liability Sales department focuses on the liability acquisition, assets and retail forex business for the

bank. The department drives business from branches across India and is responsible for sourcing of retail

and corporate deposits, salary and non-salary accounts, trust accounts and forex Business with a view to

increase the retail book of the bank.

About the Role

Officer Sales are a part of the Bank's front-line sales force whose primary responsibility is to get new

customers for the bank and explore new business opportunities. Officer Sales are responsible for selling

banking and investment products and services to customers based on their needs. They are also responsible

for handling customer queries to ensure customer satisfaction. This is a pure sales job and involves daily

customer reach-outs & travelling

Key Responsibilities

• ø Identify sales opportunities for both the Bank and third-party products by acquiring new customers and building new relationships.
• ø Manage business relations with existing customers to increase the depth of existing relationships.
• ø Achieve sales targets as assigned by the organization monthly as per Grade Matrix (BDE, Officer and AM Sales)
• ø Record and track all engagement activities through the CRM system.
• ø Comply with KYC/SEBI rules, regulations, and legislation governing the financial services industry

Qualifications

Optimal qualification for success on the job is depends on Grade offer to:

• ø Officer Sales-2 : Graduate with more than 1 year of experience (upto 2 years)
• ø Officer Sales-1 : Graduate with less than 1 year of experience

Role Proficiencies

• ø Good communication (both verbal and written) skill in both English and the local language.
• ø Excellent lead generation and conversion skill
• ø Ability to handle pressure and meet deadlines.
• ø Ability to work successfully as a part of a team.
• High sales orientation to meet the sales targets consistently.
• Ensure resource should have the recommended Model Device and Android Version- Model 1-OPPO, VIVO, MI, 1+, Samsung and Realme. Android Version- 10/11/12/13.