Market Researcher

Kernel Gateway Llp; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Kernel Gateway Llp in India is seeking a senior consumer researcher to identify trends and opportunities in the FMCG sector. You will conduct market research and synthesize insights that inform product development and marketing strategies.

You will collaborate with cross-functional teams to translate findings into actionable guidance on pricing, promotions, and packaging, and you will deliver clear written reports.

Qualifications

• 5-7 years of experience in consumer research or marketing.
• Strong knowledge of FMCG dynamics.
• Experience conducting primary research using surveys, focus groups, interviews.
• Ability to present findings through written reports.

Responsibilities

• Identify market trends and opportunities in FMCG.
• Analyze primary research data to inform decisions.
• Develop insights reports with actionable recommendations for product and marketing.
• Collaborate with cross-functional teams to integrate findings into product design and pricing.

Skills

FMCG market research

Primary research methods

Data analysis

Report writing

Cross-functional collaboration

Job description

Roles and Responsibilities :

• Conduct market research to identify trends, opportunities, and challenges in the FMCG industry.


• Analyze data from primary research methods such as surveys, focus groups, and interviews to inform business decisions.


• Develop customer insights reports that provide actionable recommendations for product development and marketing strategies.


• Collaborate with cross-functional teams to integrate findings into product design, pricing, and promotional activities.

Job Requirements :

• 5-7 years of experience in consumer research or a related field (e.g., marketing).


• Strong understanding of the FMCG industry and its dynamics.


• Proven expertise in conducting primary research using various methodologies (surveys, focus groups, etc.).


• Ability to analyze complex data sets and present findings effectively through clear written reports.